Become prosperous
The so-called "Being craze" refers to the phenomenon that artists belonging to Being occupied most popular songs in the market at that time from the early 1990s to 1994. In a narrow sense, it refers to the cultural and social phenomenon that artists belonging to Being occupy the top position in the oricon list from the first half of 1993. And during the period of 1993, it occupied the top ranking of nearly half of the sales list. At the same time, it also means that under the guidance of this trend, other companies have followed suit and produced a lot of music with the same style.
1, Dawn:
Since 1990, the ending song "ちゃんどびまるちゃん" broadcasted by Fuji TV every Sunday from 6 pm to 6: 30 pm. But at this point, it can't be called a craze, B.B.クイーンズ, and the derived Mi-Ke is just another type of music, not a band craze. 6 K7 W# q+, (Note: This song is the debut single of B.B.クイーンズ, and the lyrics are :さくらこここここズ.
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2. Growth period:
/ K3 o！ c * y； B& amp； In the autumn of ` 1992, ィカすバンドド (an old TV program introducing band music) finally stopped broadcasting a few years later, which also marked that the band craze finally went into its own recession. Since the autumn of the previous year, Princess and Lindbergh, the representatives of the band boom, gradually lost their best-selling works, and the genre at that time gradually changed to folk songs. 8 _ 9 t8 F & ampn 1 B d" E
During this period, ZARD's Sleeping at Night and Hugging at Night was used as the ending song of Asahi TV program トナィト (an information program), and WANDS's KA? As a CM song "マルちゃんホットヌードル" (cup surface), RA has been widely played and entered the public's field of vision. These people were all unknown at that time, and the music of unknown people suddenly appeared in large numbers in front of the public, which naturally became a topic. Although he is a little-known singer, he gives people a feeling of "powerful singer", and his impression has naturally changed a lot. And in order to satisfy the curiosity of the public at that time, TBS reported it in "Sudden バラェティー" in June of that year. ! Countdown 100, Countdown TV and other programs introduced these singers and their songs one by one. In this way, Being's singers gained high popularity in a short time, and this group of people born in Japan's second post-war baby boom (197 1- 1974) had already started working or entering universities, and the karaoke boom, pub boom and the rapid growth of CD sales at that time also provided a good opportunity for Being's growth. Being overwhelmed by other companies groping for sales countermeasures after the band craze, the sales of other companies have stagnated, and they have been outshined and monopolized the top spot on oricon. The main records are as follows:
From (1), 1992, 12 to 1993, 27 weeks occupied the position of 1;
From March 29th to July 26th 18 weeks, the link occupied 1 position;
(3) Within three weeks from June 2/kloc-0 to July 5, it was monopolized from 1 to 5;
June 28th, this 1 week, from 1 to the sixth issue;
And although we didn't get the list of the 1 issue, many best-selling works stayed on the list for a long time, including Maki Ohguro, T-BOLAN, DEEN, ZYG, BAAD, MANISH, Aiko Yanahara, REV, ZYG, Rev, Zard &；; Wands include Zhang Maoxiong and so on. Correspondingly, in the annual sales list of 1993, the singers have formed an exclusive momentum. In the comprehensive sales list during ORICON/KOOC-0/993, the singers of Being are/KOOC-0/Izumi Sakai, 2 Wand, 4 B'z, 5 T-BOLAN,/KOOC-0/0 Tube,/KOOC-0/Maki Ohguro and 32 DEN respectively. On oricon's list of lyricists, there are 1 Show Wesugi, 2 Izumi Sakai, 4 Koshi Inaba, 5 forest friends Shi Lan and 7 Maki Ohguro. On the oricon composer list, there are 1 Tetsuro Oda, 3 Song Wei Yuan Xiaohong, 6 Oshima Kangyou, 7 Senyou Shi Lan and 8 Barbier.
Being able to occupy a high position for a long time shows that CD is not only purchased by diehard fans, but also has a very strong consumption power in the floating layer. And this kind of sales volume is mainly formed by popular word of mouth in society.
With the rise of Being Boom, Band Boom is completely extinct, and many bands have disappeared, but X JAPAN and THE BLUE HEARTS are still quite popular.
The so-called Band Boom came into being on the basis of denying the previous idol folk songs. However, with the continuation of the band craze, there are some bad comments on the floating layer, such as "the lyrics and songs are boring", "the songs and bands give people the impression of sweating" and "looking stupid".
Doing spring tide, on the basis of denying this band craze, created a "light and comfortable" style. And it won the support of many young fans in just three months. And their good image is easier to be activated by advertisers as CM songs. CM strike up a conversation and band songs, which are of great significance to the popularity of songs, have never been activated, while be music, on the contrary, is widely used in CM songs and TV theme songs. Among them, the representative works are ポカリスェット》cm by Otsuka, and れるるぃ by ZARD, the theme song of TV series. Wand's Who's Who in the World, Izumi Sakai's Negation and so on.
Being a singer will also appear in a few programs, such as Music Station, when she just debuted. However, with the real arrival of Being tide, Being began to say "no" to all TV programs. The original intention of this is to reduce the public's contact with the information of being a singer, and it is easier to become a public topic. Fans can only choose to buy their CDs in order to get the information of their favorite singers, so being a singer has repeatedly set sales records.
Accordingly, since 1993, other record companies have also produced a large number of works similar to Being's style, and these works have also achieved great sales, reversing the downturn in the overall record industry at that time. Another trend at that time was that new songs must be tied up with TV dramas, CM, etc. And instill it into the audience repeatedly, thus achieving sales growth. This trend continued until 1995, when TV plays and advertisements accosted each other. As the background of the times, the topic of young people also tends to be music. At that time, it was an era of "as long as there is music, there must be sales", so the activity of being tied can be seen. But in this tide, there are also patchwork bands, or bands that are not so popular, which basically disappeared without a trace in the subsequent be recession. Among them, Tomoko Morishita, Su Fei, Yasushima Yoshisuke and Dipper are typical representatives. Morishita retired himself, and Barbier, who is famous for providing Izumi Sakai with a lot of music, also released his own solo album, but it didn't last long. But the so-called "upset" at that time was completely different from the downturn in CD sales after entering 2 1 century. At that time, even if tens of thousands of CDs were sold, they were still called "unpopular"
The arrival of prosperity and recession in a small room
In the summer of 1993, trf's EZ DO DANCE, which is different from Being's works, achieved unexpected success and broke a new path in Being's slightly sad school. After that, trf gradually became popular and became a frequent visitor in the forefront of the rankings. After that, 1994 series of small rooms, 1995 series of Namie Amuro and Universal came out one after another. Avex (Dance Music/Continental Beat) style, which is opposite to Being school, is dominated by electronic tunes such as trf, Ryoko Shinohara, T.Komuro and globe, and has gradually gained an important position in the market. 1995 singers from toy factories, such as "Mr. Children" and "My Little Lover" and other songs with similar styles to Being, are also very popular, especially since 1995, the best-selling songs are gradually concentrated under avex. Greetings from my little lover again? Yesterday's place? "Best-selling, speed has achieved great popularity among peers, and the living environment of the department is gradually difficult. Many groups and individuals were eliminated during this period.
In addition to losing the battle with avex, the following points are also one of the reasons for Being's decline:
(1), unable to introduce newcomers with market appeal (2), groups that once gained great popularity and eventually died because of internal differences (3), Tetsuro Oda, Barbier, etc. Members who once created a unique style for existence have left existence one after another. Without these people, they will lose the most important characteristics of existence; .
(4) Many people who used to be the main consumers in the second-generation baby boomer era after the war went to work, and the main consumer groups in the music market changed. At that time, the main consumer groups of Being music were getting older and older, and gradually separated from the music purchase layer.
(5) During the economic recession, Being's former supporters, the second generation of postwar baby boomers, gradually lost their vitality, and were replaced by female high school students and Shibuya boom, mainly consumer groups born after 1976.
(6) Although Avex continues Being's technique in the production system, it is much more flexible in the exposure of singers. Being deliberately controlled the singer's exposure. As a result, in 1996, many singers can no longer become the topic of the world and disappear quickly. And compared with Being's slightly old-fashioned "sentimental love style", avex is relatively lively.
Subsequent development
1996, due to the leap of avex, toy factory, Okinawa ァクターズスクール (Okinawa performance ZARD school, which has trained Yasushi, SPEED, etc. ), Boom (Ave. Later, Being was renamed GIZA studio based on the western Japan in Kansai. In 2000, Kuraki Mai, Rina Aiuchi and others were introduced again as before, but except for Kuraki's success, others stopped selling well or could not become a topic after their debut, and fell into a bitter struggle.
In 2002, unlike avex's anti-copy CD, Being did not take any anti-copy measures. At that time, Being's practice attracted favorable comments from fans who opposed anti-plagiarism measures.
In, the number of male bands in Being increased, and Koji Masuzaki and Koshi Inaba also started to enter the music production industry, and set up a record company NORTHERN MUSIC in Tokyo in an attempt to make a comeback.
At that time, the existence of writers' groups was different from that of traditional record companies, whose parent company was an automobile manufacturer. They only provide pure music products, while the physical sales of records are entrusted to other companies. After that, avex was the same, not only making music products to promote record /CD players, but selling music works by itself. Therefore, the appearance of Being is the decline period of traditional record companies whose parent company is a motor manufacturer, and Being is the overlord of the new and old alternate years. R4 On the other hand, when the spring tide appeared, there were already comments that Being music was "a commodity". Making music is a mode of composing, composing, recording, binding, publicizing and selling, which has nothing to do with the singer himself. In the band craze before Being, although it was gradually commercialized in the later period, at least singers still used songs and lyrics to express their thoughts and feelings. Therefore, it is also here that the fans in the band boom era attacked the most fiercely.
8 b 1 M/ T" P- N$ O Moreover, Being is also very active in comics in this tide. In the 1980s, cartoons were basically not linked to commercial routes, but were taken advantage of this opportunity. For example, the opening song and ending song of "Slam Dunk Master" by Asahi TV Station are often sung by their singers, and they change regularly, although they are old-fashioned. 、
9 T y$ R2 h2 h，u(】。 W In addition, big-name singers like B'z and ZARD have also provided songs for cartoons, such as "ミェナィチカラ" by B'z? Invisible? ギリギリchop, マィフレンド, don't you see! ","fate のルーレットして "and so on.
Later, the same technique was used in Fuji TV's Dragon Ball and Japanese TV's Detective Conan, and songs were added. Their marketing techniques were adopted by avex and Sony Music Entertainment in 2000. But Being's adoption of this method is epoch-making, and it is nothing new for other companies to adopt it later. However, the disadvantage of this method is that the people who listen to these music are basically anime lovers, and there is a tendency to gradually concentrate on middle school students, resulting in the loss of the main music consumption layer of 20-30 years old.
Being, which used to be a "masked singer" and "a lot of publicity through tying" as its business model, has completely become a thing of the past.
Japanese Wikipedia: Japanese popularity in 1990s (III): Chamber Music Family.
Small room family
Cabin family: Music producer Tetsuya Cabin is a collective name for singers who produce and provide songs.
1, summary:
From 1994, the works made in small rooms began to sell well in large quantities. There is no strict definition of "joining the family". However, if a singer produces his representative songs from a small room, even if only one song is provided, it will be recognized as a member of the family. Moreover, if the singers made by Kubo, who are regarded as Koike's right-hand man, are included, the singers defined as Koike family exceed 100 groups.
However, during the period from 1980s to 1994, when studio production flourished, musicians who were closely related to the studio were not included in the studio family, but were considered to be related to TM network, which was called TM family. (However, Kubo こーじ is usually classified as a small family).
In addition, avex singers (Ayumi Hamasaki ぁゆみ, Bao Er, Miku Kouda, Kao ri mochida of every thing, Tomiko Van of Do As Infinity, VERBAL of m-flo) and Nami Tamaki (they reported "Get Wild" of TM NETWORK in 2005) provide songs because they don't.
Generally speaking, Keke people generally refer to singers who made music by Keke during the period of 1994- 1998, or made breakthroughs in their careers.
In its heyday, there were several talent shows led by ASAYAN, and promising newcomers all made their debut from the recording studio. Ironically, except for Yami Suzuki, other family members are not very successful, and there is vicious competition among members, so few singers can persist until now. And1998 つんく (producer of Morning Museum) also began to rise, and Koike himself has been inclined to progressive rock and trance style which are not very popular in Japan since 2000, and he can no longer make best-selling songs, leading to career stagnation.
There are also many singers in Kokura's family, just like the singers dos and Kiss Destination of Being Department. Although there was no declaration of dissolution, they disappeared silently. Ryoko Shinohara (including TPD era), Rotary Foundation, etc. Under the name of the small room family, the time to be a small room is only 2 or 3 years. Globe, on the other hand, lasted for 10 years, which is very rare.
The main members of a small room family:
Yuki Uchida
The great He Ye "
Tian Fang Zhi Tao
Naimei Kangmei
Tomomi Kahala
ぁりさ
Shinohara Ryoko
Suzuki method
Ke Ling in the future.
3. Small room tide
Cabin Tide: Since the mid-1990s, Tetsuya Cabin's music has been at the forefront of oricon charts.
1, the arrival of spring tide
From 1992 to 1993, with the decline of the band prosperity, it was raised by the spring tide. After that, although in decline, the small room made by the Rotary Foundation's "EZ DO DANCE" was a long-term sale. Since then, the whirlwind has been blowing in Tetsuya's cabin for about four years. Trf's breakthrough, cold nights, the dance of survival ~no no cries more ~ ~, boys meet girls, CRAZY GONNA emerges crazily and other best-selling works emerge one after another. Later, the works made by the small room attracted much attention.
Step 2 step back
From 65438 to 0997, a new music movement appeared. New schools and new producers have appeared one after another. From 65438 to 0998, the works of the small room began to stall gradually. Can you celebrate in Namie Amuro? It won the position of 1 in that year, but the small room works in 1998 did not make the top 30. It is amazing that the stall was too great. G8K & Standard & Poor's. h 1 L- Q
Reason: (1) and (1997) The upsurge of music selection, led by GLAY, made the singers who once enjoyed great scenery in the first half of the 1990s once again become the focus of music. (Bates, SAS, Izumi Sakai, Matsutani You Mao, etc. )
(2) From1999 to 200 1 year, the R&B tide in Utoda and Kuromai.
(3) The emergence of a new generation of "Geji" (female soloist) such as Ayumi Hamasaki, Mihia and Xiaoliu.
(4) Singers under the toy factory, such as Mr. Children and Speed, have also achieved great success, especially Speed, which is very popular among middle school students of the same age.
(5) The つんく family, which made "Good Morning Sister", also began to rise, with alternating speed, and gradually became popular among the same generation.
(6) A singer from a small family.
These reasons work together. 1998 After globe accepted the Japanese Record Award for the last time, Kokura stayed away from all kinds of awards.
3. The main list records
1), will you celebrate in Namie Amuro? "solo, Bangle female, past sales ranking 1.
(2) Tonight's WOW battle ~ by H jungle belt T, the sales volume of funny artists' CDs 1.
(3) Four consecutive Japanese record awards, 1995: trf "Becoming famous overnight ~ ~ Times はぁなたにねてる ~", 1996. 1998: Universal wants to be a dreamer;
4) oricon's list of lyricists and composers is ranked fourth with1(1994 ~1997).
(5) oricon's arrangement ranking has been1(1995 ~1997) for three consecutive years.
(6),1April, 996 15 paid weekly singles list, with small palace artists dominating the top five (Nami Yasuo, Pemeikahala, Universal, dos, trf). This is the second time after1Being made the exclusive top 5 on July 5, 993.
(7) The total annual sales, from 1994 to 1996, were obtained by members of the small room family (94,95, trf, 96, globe.
(8) Individual activities and group activities are all included, and the total * * * won the first place in the list among the six names (individual activities, TMN, Ryoko Shinohara with t.komuro, H jungle with T, globe and TK).
(9) Love with t.komuro しさとせつなさとさとさとととさ.