Through the exchange of gifts and candy by sugar friends, the popularity and income of live broadcasters will be increased. According to Tik Tok APP, Tik Tok's sugar live broadcast is an entertaining and marketing live broadcast form. Sugar friends exchange gifts and candy to increase the popularity and income of their owners. During the live broadcast, the anchor can also choose to set different rewards in various reward activities such as coupons, vouchers and standard tasks to guide fans to pay for rewards.