Meeting site
20 19 19 On February 29th, "20 19 Health Culture Conference and Brand Story Creation Festival" was held in Beijing. The conference received strong support from China Medical and Health Development Foundation, China Chinese Medicine Association and China Medical and Health Culture Association. Standing Committee of the 12th Chinese People's Political Consultative Conference, former Deputy Minister of the United Front Work Department of the CPC Central Committee, Zhang Fenglou, former Secretary of the Discipline Inspection Commission of National Health Commission and Honorary Chairman of china health care association, Wu, former President of Economic Daily, Honorary President of Chinese Academy of Traditional Chinese Medicine and Academician of China Academy of Engineering, Xie Zhongyu, Chairman of the Board of Supervisors of the first state-owned key large enterprises in the State Council and Honorary Leader of the National Blockchain Economic Research Group, Cheng Zhiwei, former Deputy Editor-in-Chief of CCTV, Li Zhongcheng, former deputy director of Publicity Department of the Communist Party of China Literature and Art Bureau, Zhang Guotao, director of periodical department of China Peaceful Reunification Promotion Association and Whampoa Military Academy Alumni Association, Zhang Yanhua, director of China Cultural Soft Power Research Center and former vice minister of Propaganda Department of CPC Theory Bureau, Lu Jianguo, former director of Quality Product Promotion Center of Ministry of Agriculture, president of china health care association Health Culture and Creative Professional Committee, former deputy secretary of Party Committee of Beijing Tongrentang Group, and Ping Li, vice chairman of china health care association attended the meeting.
Minister Zhang Fenglou, former Secretary of Discipline Inspection of National Health Commission and Honorary President of china health care association, delivered a speech.
Zhang Boli, academician of China Academy of Engineering, honorary president of Chinese Academy of Traditional Chinese Medicine and president of Tianjin University of Traditional Chinese Medicine, delivered a keynote speech.
Keynote Speech by Zhang Guozhuo, Director of China Cultural Soft Power Research Center and former Deputy Minister of Propaganda Department of CPC Theory Bureau.
Lu Jianguo, President of china health care association Health Culture Creative Professional Committee and former Deputy Secretary of Party Committee of Beijing Tongrentang Group, delivered an opening speech.
Speech by Ping Li, Vice Chairman of china health care association
Lu Jianguo, President of china health care association Health Culture Creative Professional Committee and former Deputy Secretary of the Party Committee of Beijing Tongrentang Group, delivered an opening speech at the meeting. Minister Zhang Fenglou, former secretary of the Disciplinary Committee of the National Health Commission and honorary president of china health care association, delivered a speech at the meeting. Academician Zhang Boli, Academician of China Academy of Engineering, Honorary Dean of Chinese Academy of Traditional Chinese Medicine and President of Tianjin University of Traditional Chinese Medicine, gave us a keynote speech entitled "Inheritance and Development of Chinese Medicine Culture in the New Era". Song Xianshui, Chairman of Zhejiang Tiefengtang Biotechnology Co., Ltd., Wang Yulan, General Manager of Beijing Zhongke Baicao Technology Group, Li Chunwei, Deputy County Magistrate of Dongfeng County People's Government of Jilin Province, and Liang Zhan, Chairman of Dongfuxing High-tech Planting Management Co., Ltd., Gaoyao District, Zhaoqing City, Guangdong Province took the stage for brand dialogue and interviews.
The broadcast promotion ceremony of the 1,000-concentrated medical micro-documentary "The Story of Traditional Chinese Medicine" and the online movie release conference of "The Legend of Bian Que" became the highlights of this conference.
The Story of Traditional Chinese Medicine is supported by china health care association, Chinese Academy of Traditional Chinese Medicine, China Medical and Health Development Foundation and China Medical and Health Culture Association, sponsored by China Society of Traditional Chinese Medicine and china health care association Health Culture Creative Committee, produced by Beijing Shiyi Culture Media Group Co., Ltd. and Beijing Yuanshangdu Film and Television Culture Communication Co., Ltd., and the documentary creation team is composed of Chinese medicine experts and TV documentary experts, with original copyright and global distribution. Only authentic herbs are selected in each episode, which is unique. The documentary is planned to shoot 60 episodes of 1000 every quarter, each episode is 5 minutes long. After the documentary is filmed, it will be distributed and broadcast on major TV platforms, online video platforms, social media platforms, outdoor videos, mobile phone videos, building videos and mobile phone videos. Issued by the relevant distribution departments of the United Nations. At the same time, it is distributed to foreign countries through the propaganda department of the CPC Foreign Promotion Bureau and foreign cooperation agencies.
At the promotion ceremony, Zhu Xianliang, vice president of China Documentary Academic Committee, artistic consultant of Chinese Medicine Story, senior consultant of Bi Li Bi Li documentary, professor Weng Chaoming, a Chinese medicine expert and expert in Chinese medicine culture research at Peking University Health Science Center, Zhipeng Xu, chief producer and chairman of Beijing Shiyi Culture Media Co., Ltd., and chief planner and executive president and secretary general of china health care association Health Culture Creative Committee were interviewed by them respectively. They made an analysis from the perspectives of artistic creation, Chinese medicine specialty, investment target and creative source. Traditional Chinese medicine culture is an important part of the inheritance system of Chinese excellent culture. Bian Que culture is the quintessence of China's history and culture, and Chinese medicine has a long history. With the strong support of leaders at all levels, such as the Neiqiu County Party Committee and the county government in Hebei Province, Zhongke Traditional Chinese Medicine, together with the county government and Wei You media, has created a fascinating and gripping series of online movies, the plot and scenes of which will reproduce the wonderful chapters of the four methods of diagnosis and treatment of ancient Chinese medicine and Bian Que's magical medical skills, and comprehensively carry forward the history and culture of Bian Que, the ancestor of medicine. At the press conference, Wang Chunnian, president of media, Mr. Sun, a famous artist, a special actor and chairman of Zhongke Traditional Chinese Medicine, delivered speeches respectively. The conference also announced that Shenzhen Smart Medical Association signed an agreement with Beijing Yuanshangdu Film and Television Culture Company to invest 50 million yuan for it to jointly shoot a large-scale public welfare series "Healthy China" (100 episode).
Zhai Shengli, a member of the National Office for the Protection of Traditional Chinese Medicine and an over-the-counter drug selection expert, delivered a keynote speech.
In the following lecture session, Zhang Guozhuo, director of China Cultural Soft Power Research Center and former deputy director of the Propaganda Department of the Theoretical Bureau of the Communist Party of China, gave a speech entitled "Culture is the Soul of a Brand", Zhai Shengli, a member of the National Office for the Protection of Traditional Chinese Medicine and a national expert in the selection of OTC drugs, gave a speech entitled "Cultural Value of Authentic Medicinal Materials", and Zhao Lidong, president of Beijing Healthy Cultural Creative Industry Association, gave a speech entitled "Brand and Cultural Creativity", at the National Housing and Human Settlements Engineering Technology Research Center of China Architectural Design and Research Institute. Evaluation criteria of healthy towns > interpretation of speech.
In brand story telling, Dong 'e Ejiao brand communication manager tells the story of 842, Hu, president of Gansu Dangshen Research Institute, Sun, chairman of Zhongke Traditional Chinese Medicine, tells the story of Tongwantang, and Song Xianshui, chairman of Zhejiang Tiefengtang Biotechnology Co., Ltd. tells the story of Tiefengtang. Liang Zhan, chairman of Dongfuxing High-tech Management Co., Ltd., Gaoyao District, Zhaoqing City, Guangdong Province, told the story of Dongfuxing, the story of Sun, deputy magistrate of Dongfeng County People's Government of Jilin Province, and the story of Dongfeng sika deer, the business manager of Huazhou Exocarpium Citri Grande Medicinal Material Development Co., Ltd., He Qiang, director of Beijing Sun Kang Shu Pharmaceutical Co., Ltd., and Ni Zaizi, chairman of Beijing Huifeng Hi-Tech Biotechnology Co., Ltd.
At the end of the agenda, a signing ceremony was held: Zhongke Chinese Medicine Company signed a contract with Beijing Yuanshangdu Film and Television Culture Company to invest in filming the cooperation book of Chinese Medicine Story; Zhongke Baicao Group Co., Ltd. signed a contract with Beijing Yuanshangdu Film and Television Culture Co., Ltd. to invest in filming the cooperation book of Chinese Medicine Story; Beijing Yanglin International Film and Television Culture Co., Ltd. and Beijing Yuanshangdu Film and Television Culture Co., Ltd. signed a cooperation book on the distribution of Chinese Medicine Stories at home and abroad; Signed a contract with today's headlines and other online videos to broadcast the cooperation book "Chinese Medicine Story".
signing ceremony
The organizer also sincerely presented the "20 19 Health Culture Creative Festival" thank-you dinner to provide more opportunities for participants. The General Secretary once pointed out: "Cultural self-confidence is a more basic, broader and deeper self-confidence, and it is a more basic, deeper and more lasting force. Strengthening cultural self-confidence is a major issue related to the rise and fall of the national movement, cultural security and national spirit independence. " Adhering to cultural self-confidence in the field of health means inheriting China's thousands of years of healthy and healthy culture, persisting in honesty and innovation, and constantly making new developments and breakthroughs. Premier made an important instruction to 20 19 China Brand Day: "Guide enterprises to vigorously carry forward professionalism and craftsmanship, and more world-renowned China brands will emerge in fair market competition and consumers' independent choice". In order to further implement the "Healthy China" strategy, in September this year, the National Development and Reform Commission, the Ministry of Commerce, the National Health and Wellness Commission and other 2 1 departments jointly formulated and issued the "Action Plan for Promoting the High-quality Development of Health Industry (20 19-2022)", requiring "adhering to market orientation, introducing social capital, and gathering factors such as brands, talents and capital.
The development of healthy culture and the establishment of healthy brands are facing a good situation. The theme of the conference is "creativity, innovation and creation" and "conduct, quality and brand". It is under the current background that we actively explore and try to create a high-end and pragmatic brand launch conference in the field of health culture, and tell the brand story well with culture and creativity.
Speech of Honorary Licensing Enterprise at the Ceremony
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