First, copywriting makes users emotional.
Nowadays, many young people claim to be foodies, which shows that everyone will be more or less interested in eating. We should link catering copywriting with consumers' emotional needs, so that consumers can feel that choosing the food described in the soft text can not only fill their stomachs with food, but also enjoy the happiness brought by food, thus obtaining spiritual satisfaction and empathy, and attracting and stimulating consumers to spend further.
Second, the copy should present the selling point of food.
When writing a catering soft copy, it is the fundamental purpose of writing a copy to grasp the main points and present your own food characteristics to consumers simply and clearly, so that people will never forget it. For example: XX crayfish with white gills, their family's copy has only a short sentence: "White gills are clean shrimps".
These seven words tell consumers directly and clearly that the shrimp we make is clean and healthy, which will directly win the favor of many consumers.
How to write examples of catering soft articles? How to impress people?
Third, copywriting can stimulate small emotions.
Catering copywriting can produce an emotion, which will involuntarily have an emotional connection with the brand's products, and even gain a sense of belonging because of this emotion. For example, snail powder is the propaganda copy of this brand, which is to "make a bowl of snail powder with unique flavor in Liuzhou". Needless to say, when Guangxi people saw this, the feelings of their hometown immediately gushed out. Also want to go in and taste the taste of hometown. Outsiders will also want to taste it out of curiosity.
How to write examples of catering soft articles? How to impress people?
Therefore, if you want to write a good catering soft article, what you must do is to let consumers recognize it. Only in this way can we better promote our own brand and stimulate everyone's consumption.
The above is a summary of how to write catering soft articles for everyone in the soft writing field. If you want to send soft text quickly and efficiently, you can find a professional soft text publishing platform to complete it, which not only ensures the effect, but also saves a lot of trouble.
Ps: If you want to know more about soft text marketing dry goods, please write privately and welcome to consult.