As long as the merchants report according to the regulations, there will be no abnormal situations such as warnings and bans, and they can also get traffic and promotion support when selling goods and releasing videos, so that underwear brands can quickly open up the situation and create corresponding profits after entering Tik Tok. So underwear can be delivered on site.
Commodity live broadcast management specification
On June 8, 2020, after investigation and in-depth study, the China Business Federation recently issued a notice, requesting that the media shopping professional committee under the association take the lead in drafting and formulating two standards, namely, Basic Standards for Operation and Service of Live Video Shopping and Evaluation Guide for Online Shopping Credit Service System. This is the first national standard in the industry and will be released and implemented in July.
Since July 1 2020, China Advertising Association has formulated a code of conduct for online live broadcast marketing activities, focusing on regulating the brushing and false propaganda behavior of the live broadcast industry. The situation of live broadcast with goods is mentioned many times in the specification.
Brushing bills is common in the live broadcast industry, with some transactions exceeding 100 million yuan at a time, but a large number of swipes were returned afterwards, and some live broadcast platforms and anchors created false prosperity by fictional online viewers.