First of all, in fact, its biggest user is WeChat business. Now there are eight million WeChat businesses, not ten million. Although the group is huge, there are still some differences between WeChat business and other industries:
First, the basic business of WeChat is Bao Ma, and many of these Bao Ma have not received special higher education. Although they are tough and understand marketing, copywriting has always been a shortcoming of WeChat business. In view of this attribute, when writing a circle of friends, try not to be too arrogant, and write more from positive energy and marriage and family. For example, "one person who doesn't keep in good health is equal to working for another person." If a woman doesn't maintain it, she will make room for another woman. "This kind of plain but reasonable copywriting is more popular in WeChat business.
Second, friends need pictures. In addition to the usual customer feedback screenshots and payment drawings, other drawings need artist drawing, so when writing a copy, we should also consider the contents of the poster. To make the copy and poster match, they must have the same content to connect. So when I cooperate with brands, I usually write pictures and essays at the bottom of the copy.
Third, the circle of friends needs to be short and pithy, and generally does not like long speeches. Therefore, our copywriting should only need to grasp a selling point of the product and only need to create a picture. You can write a series of copywriting, for example, write all the selling points of the product into a similar copywriting, and then publish it in separate screens.
Fourth, now the copywriting in the circle of friends is actually more and more eye-catching and pays more and more attention to creativity. So we should also add some popular elements or hot spots to the copy.
Fifth, it is the typesetting of friends circle. Although it's short, I really care about typesetting. Now wechat business input method can do a pattern typesetting. But you should also pay attention to three points when writing a copy. The first is to have a subtitle, the second is to use Yan characters, and the third is to replace a whole piece of tofu with short sentences, which is not conducive to reading.
Now the difficulty coefficient of copywriting in the circle of friends is getting higher and higher, and it is no longer a hard and wide world. Now major WeChat commercial companies are making brands, paying more and more attention to the quality of copywriting and posters. All in all, the eye-catching circle of friends and posters are inseparable from creativity. If you still can't come up with ideas, then start with the form of copywriting. Try to make the copy look good, beautiful and concise.