When shooting advertising films, we should pay attention to customer communication, and position the advertising style through repeated communication with Party A's customers. At the same time, we should also grasp the audience's mentality, so as to figure out the audience's preferences. Therefore, the expression of advertising can not be decided according to the idea of a director, but more depends on the meaning of investors and audiences. I analyzed my own leather shoes advertisement, and combined with various factors, I think I should be humorous and change the unchangeable upright, romantic and chic leather shoes advertisement style in front of the screen. Because my products are originally aimed at young people, working young people prefer to add personal characteristics to the rules, which largely determines that my advertisers will succeed as long as they catch the eyes of young people. So aside from the old way of advertising shoes, humor can make my advertisement stand out. More importantly, my advertisement should make the audience feel relaxed and happy, which is also the concept of XX leather shoes, so that consumers can feel the brisk and vigorous charm brought by wearing these shoes.
Creativity is the core of advertising. When deciding the audience, I was thinking that young men will pay attention to what they are interested in, but from the point of view of shopping, women are far higher than men, so how can I make women care about my male products? In other words, if we can attract both men's attention and women's attention, the market for products will be even bigger. When I was pregnant, the phrase "let a woman buy it for a man" was always in my mind. As always, holiday gifts are no longer attractive and the testimony of love is too old-fashioned. Very humorous, women want to buy it for men. What I think is that these leather shoes are women's "helpers". So I boldly designed a joke: one morning, my wife prepared everything for her husband and watched him go out in a straight suit. After he went downstairs, he began to show off in an ostentatious manner. All kinds of beautiful women appeared in his mind, so he was happy to leave, only to find that his feet could not move. It turned out that the leather shoes sensed his bad ideas and took care of him for his wife. At the end of the advertisement, the wife told the audience badly: buy a pair of shoes for your husband! Such a warm and bad tone is believed that even men will be impressed and willing to buy and put on this "love" leather shoes.