202 1 year. Naixue refers to Naixue's tea, which was founded on 20 15 and headquartered in Shenzhen, Guangdong Province. It belongs to the tea brand of Shenzhen Pindao Catering Management Co., Ltd., and innovatively creates the form of "tea+soft European bag", with young women aged 20-35 as the main customer base. On the occasion of Naixue's sixth birthday season, Naixue Tea launched the brand ambassador-Naixue Girl (IP image) on 202 1. This is not a celebrity endorsement, but an attempt to personalize the brand. Brand personification is to make the brand flesh and blood.