Zhang Wuben's curse lies in confusing people! It is in recent years that China has set off a whirlwind of medical fanaticism. At that time, all kinds of health books, magazines, programs, articles and lectures have emerged in an endless stream, full of flowers and plants, which gradually attracted people's attention. The public is trapped in this dense health circle, which is already lingering and at a loss. At this time, Zhang Wuben was born. He quickly caught people's eyes and occupied people's ears with lightning speed, and instilled his concept of dietotherapy into the minds of the public. Originally, I was delighted. I hope Mr. Zhang Wuben can lead the public to return to the true meaning of "homology of medicine and food" in traditional Chinese medicine, and find a good method of dietotherapy to assist disease treatment. Unfortunately, after listening to his lectures several times, I was surprised at first, and then disappointed, so I was so angry that I wanted to get angry! Not to mention that Mr. Zhang's obvious defects in basic medical knowledge can make people laugh, nor that Mr. Zhang's eloquent speech is not the proper demeanor of a rigorous scholar. He only talks about his unique skills, such as mung bean, bitter gourd and eggplant, which are dubbed as "auspicious three treasures" by netizens. These three things have been brought to the extreme by Mr. Zhang, and they have become universal unhealthy weapons to deal with ever-changing diseases! I'm afraid this superb application is enough to qualify for the Nobel Prize. ! Although I have no talent, I also have 55 years of medical experience. I have also talked about the medicinal dietotherapy value of mung bean, bitter gourd and eggplant in many health classes. They are really good things that nature has given us and are good for our health. However, their functions are limited and they cannot solve all the problems of difficult diseases. They are not gods, let alone saviors! Science is rigorous, there is no need to exaggerate deformation. On the contrary, bragging doesn't cost anything, just courage, as long as you dare to say it! But please think twice about Mr. Zhang. As a health expert who appears in the mass media, everything you say may be regarded as the golden rule by ordinary people. You are responsible for your theory! Seeking truth from facts is the bottom line that doctors should abide by. If we can't do this, then what is not chaotic? Is this a blessing or a curse for the public? It tortures the doctor's conscience, and we must never underestimate it! Zhang Wuben's curse lies in collusion with the media! How did Zhang Wuben become popular all over the country overnight? I'm afraid he can't do it alone. Due to our developed media and extensive and tolerant information channels, different organizations and people at different levels gathered together to create the myth of Zhang Wuben! In the final analysis, it is nothing more than four words: packaging and hype. My child told me: You don't understand, packaging is a science, but after packaging, what is not can be turned into yes, what is low can be turned into nobility, and what is ordinary can be turned into rare treasures, just like a moon cake is not worth 1 yuan, and a box of gold foil can be sold for tens of thousands of yuan immediately. This is a truth. Therefore, packaging has existed since ancient times and has been regarded as a classic by businessmen. Hearing this, I can't help but think of the TV series "The Big House Gate", in which Bai Jingqi pulled a bubble of beautifully wrapped yellow jokes and pressed it to the pawnshop, insisting that it was a treasure and was not allowed to open it, so he mortgaged 2,200 pieces of silver. Is that packaging? This shows that the packaging is really good. The same is true of hype. One thing is done by one person, left and right, before and after the speculation, and the speculation is getting hotter and hotter. More and more people pay attention to it, and more and more people pay attention to it. When it is true, it is also false. Who can tell the truth from the false, and with the seamless cooperation of the media, how can ordinary people not believe it? ! Speaking of the media, I remembered which TV channel I saw (it seemed famous, but unfortunately I didn't remember it) played Zhang Wuben's lectures continuously. Seeing the host's confused eyes and the audience's collapsed expressions are all wonderful performances. This program really opened my eyes. My daughter told me that this is a famous program with high ratings. The theme is entertainment culture and mass entertainment. I am disappointed: entertainment is ok, but why fool? Why take ignorance as fun? Is this the spirit of entertainment? Can you spread information irresponsibly at will under the cloak of entertainment? It suddenly occurred to me that I am also a famous blogger of 39 Health Network. I met him in Qingdao. He told me indignantly that he had just quit a famous entertainment program, because the level of that program was too low, and he didn't respect guests and knowledge at all, and regarded knowledge as entertainment. I think this is the name of this program. . . . . . I hope I remember wrong. . . . . . Zhang Wuben's theory spread so widely, so quickly, and the audience was so convinced that the media played a very important role in it. What drives them so closely together? It is nothing more than interests, and a huge, complex and invisible interest chain will closely connect them. Zhang Wuben's books are selling like hot cakes, and now he has become the most expensive "doctor of traditional Chinese medicine" in Beijing, with the number ranging from 300 to 2,000 yuan, so it is said that the queuing for consultation will last until 2065,438+02. As for the satellite TV channel, it is said that because of Zhang Wuben's lecture broadcast, the audience rating keeps rising, and the advertising revenue is rich. This is a successful business operation, but unfortunately it is not a successful health lecture. In my opinion, they at least win trust with exaggeration and praise with boasting. The result of this is to deceive the public, mislead the concept of health care and spread inaccurate health care knowledge. This is a very bad start. As soon as this case is opened, I don't know how many people will want to follow suit, and I don't know how many people will be fooled. What was the credibility of the media in the past? Where is the dignity of health knowledge? Who will pay for the consequences? The disaster in Zhang Wuben lies in kidnapping Chinese medicine practitioners, which is actually a disaster for Chinese medicine practitioners! There are indeed some so-called health talks that are irresponsible and boastful under the banner of traditional Chinese medicine, and so are Zhang Wuben's lectures. This is what hurts me the most. I have to say: this kind of person, this kind of lecture, is not only not good for Chinese medicine, but will damage the wisdom of Chinese medicine and cause great harm to Chinese medicine. It is essentially the same as kidnapping Chinese medicine, but actually the harm of Chinese medicine! What is Chinese medicine? Say it again: Chinese medicine is a science for China people to study human life process, maintain health and resist diseases! Traditional Chinese medicine is a science and an objective scientific system. Since it is objective, it is definitely not a god, witchcraft or everything. You can't put your own fabricated theory on the coat of traditional Chinese medicine for your own self-interest, and then put on a mysterious color to win the recognition of the public. In the end, once exposed, Chinese medicine will suffer first, and ordinary people will say: Chinese medicine is cheating again! Those who oppose Chinese medicine and want to abolish it quickly will take this opportunity to attack Chinese medicine: they have long said that Chinese medicine is unscientific, and it really is pseudoscience! This is unfair to Chinese medicine! If you love Chinese medicine, please respect the rigor of Chinese medicine theory; If you respect TCM, please keep the seriousness of TCM knowledge; If you are a practitioner of Chinese medicine, please read Sun Zhenren's Great Doctor Sincerity several times, and be a good doctor first. If you are a disseminator and educator of TCM knowledge, please spread correct and true TCM knowledge in a responsible manner. If you can't do all this, please stay away from Chinese medicine. You may not love it, but at least don't trample on it and denigrate it! Chinese medicine can no longer afford to spoil! It is not easy for our ancestors to leave this wealth. The health preserving theory of TCM is as beautiful and brilliant as the bright stars in the sky. If future generations attach great importance to it, they should study hard and actively spread it to benefit the public. The country now vigorously advocates "preventing diseases", which is a rare opportunity for the development of Chinese medicine. How can we correctly grasp this opportunity to develop and strengthen Chinese medicine, instead of belittling and hurting Chinese medicine for personal gain? This is a test for every Chinese medicine practitioner! It's time to straighten out the health lecture. It is suggested that relevant departments should make great efforts to screen the content and quality of health lectures to ensure that ordinary people can hear correct health knowledge that can really bring health and longevity. We strongly call for cracking down on so-called experts who swindle and cheat under the banner of traditional Chinese medicine. In order to protect traditional Chinese medicine and protect the emerging health undertakings, we must act without delay! At the end of this article, I want to say something else. Zhang Wuben is angry, but Zhang Wuben is also in trouble. Recently, Mr. Zhang Wuben is very annoyed, because many people on the Internet are criticizing him, digging up old scores, and some even find out whether he is a Chinese medicine practitioner or not, and whether he has academic credentials. It can be seen that the public is also awakening and exploring the truth. Originally, I didn't want to add insult to injury at this juncture, but many phenomena made me feel uncomfortable and pondered for a long time. For example, if I don't speak out, I can't tolerate someone ruining Chinese medicine again, seeking personal gain in the name of Chinese medicine, and finally ruining the reputation of Chinese medicine and affecting the reputation of Chinese medicine, thus ruining the newly emerging health care cause of Chinese medicine. I think it is necessary to say something and do something. Here, I declare that Mr. Zhang Wuben and I have no enmity for a long time, and we haven't met recently. I don't discriminate whether Mr. Zhang has a formal education in a Chinese medicine college, because many Chinese medicine doctors who do have expertise have no academic background, and sometimes academic background does not represent the overall level. I just want to advise Mr. Zhang, as an old Chinese doctor who has been practicing medicine for many years, who has similar ideas with Mr. Zhang: harming others may not be really selfish. Please go back and study hard, learn Chinese medicine while learning to be a man, understand it, make good use of it, and then benefit the public!