Community marketing is a marketing scheme designed according to the process and carried out in the form of community.
Fission is only an important part of this process.
We need to figure out the relationship.
Secondly,
To fission, we must understand several main links in this process.
First, positioning analysis
Including my own position, who am I? What the hell am I going to do? Such as Brother Lamian Noodles and Brother Pomegranate,
Product positioning analysis,
What additional value can I provide to my product besides the product itself? For example, if a person is engaged in slimming and shaping products, I can provide free fitness courses and courses related to shaping system.
Positioning analysis of potential customers.
This directly affects the fission effect.
After positioning analysis,
It is necessary to design the whole process.
1. Store the startup quantity,
If you want to fission, you must have a basic starting dose, and the effect will be better if 1000 is the basic starting dose. Of course, the larger the starting amount, the better. Why is it 1000? I won't say much.
So where do you find these basic customer groups? They can only accumulate by themselves or drain by themselves.
2. Design fission posters
The key of poster design is bait, whether to attract potential customers, whether to meet their needs and whether to incite their desires.
The bait must be something with high value and low price, explosive products or content knowledge.
Give them enough motivation to forward posters. For better fission.
3. Drainage to the community
Keywords exporting value, interaction, cultivating trust,
Design explosive products and make a low-threshold screening transaction, also called paid testing. Not making money. Just trust.
Then precipitate fans, continue to export higher-value content, continue to cultivate, clinch a deal, and finally bind the interests of customers to lay the foundation for the next fission.
We must be prepared for this process.
If you export super-high value, you must be sincere.