1. Before writing the poster copy, make clear the following questions: Who is my audience? What is the purpose of copywriting? What are the characteristics of the product?
2. Pay attention to the following aspects when writing copywriting: copywriting is related to users and audiences, and it must be grounded in literary talent; The theme is direct, and the most effective copy is to impress users with perception. Not only selling products, but also selling brands. Now consumption is not only price and quality, but also brand sense.
3. Several skills of poster copy writing: creating scenes to arouse users' feelings. Many potential users need the scenes you create to mobilize consumer sentiment; Leverage marketing, that is, festivals and hot spots, has hot spots every day for 365 days a year. As long as the situation is good, there is no trouble in propaganda; Creativity expresses the brand concept, which is used well and is an instant hit.
Let's talk about the typesetting of poster text first.
1. font size (thickness) comparison
2. Length comparison
3. Sparse contrast
4. Direction comparison
5. Font contrast
6. Font color contrast
7. Graphic comparison
8. Comparison between three-dimensional characters and plane characters
9. Local and global comparison
Elements of poster copy
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.