In content, it integrates knowledge, service and culture, showing the profound Chinese medicine culture in China. Health topics, famous medical experts, specialist clinics, and ways of keeping in good health cover all aspects of disease prevention and health. In particular, it goes deep into the theoretical level of traditional Chinese medicine, explains the thinking of grasping the problems of traditional Chinese medicine, and embodies China's cultural spirit and philosophical thought with the harmonious view and holistic view of traditional Chinese medicine theory, so that traditional Chinese medicine has high cultural taste and heavy feelings. In particular, the "ethnic medicine series"-Tibetan medicine in snowy areas, Uygur medicine in western regions, Mongolian medicine in grassland and Dai medicine in Zhulou, comprehensively and systematically introduced the traditional medicine "Chinese medicine" culture of Tibetan, Uygur, Mongolian and Dai nationalities, and expanded the inherent cultural vision of the column.
Formally, it is simple, elegant and modern. First of all, this column has produced a set of titles, endings, flowers, subtitles and illustrations with the characteristics of China traditional culture, and its style is consistent with the internal spiritual temperament of the column content-Chinese medicine culture. Secondly, making full use of TV means, especially taking the lead in using virtual studio technology in CCTV International Channel, has increased the visibility and modernity of the column. Third, the host's positioning is accurate and distinctive. The image style of the host is integrated with the overall style of the column, which shows the tranquility, simplicity and gentleness of the oriental culture.
The relationship between cultural taste and service of columns has its own unique concept. There are rich cultural minerals in the fields of traditional Chinese medicine and traditional medicine of various nationalities in China. If these cultural elements are fully exploited as the source of health service, not only the development of columns has lasting power, but also the causes of cultural infection will make the service well accepted by the audience and the effect will be better. They insist on the unity of cultural taste and service, which is a profound understanding of the "audience center" of communication science.
In the sense of external publicity and international channel construction, we take the health needs of human beings as the starting point, and use the mysterious and broad medical theory of the Chinese nation and various specific methods with peculiar effects to promote culture.