China Advertising Association issued a notice, pointing out that the famous actor Hou Yaohua endorsed 10 false product advertisements, including health food, medicines and medical devices. The circular pointed out that spokespersons, including the host, were irresponsible, cynical and violated national laws and regulations, causing material, mental and physical damage to consumers. The report of "Northern Automobile Specialized School enrolls students in violation of regulations", and as the spokesperson of Northern Automobile Specialized School, Kung Fu superstar Jackie Chan has also been implicated, which is considered by many viewers to be suspected of false endorsement. The gold leaf pendant endorsed by Hong Kong actress Michele Monique Reis suddenly changed from 99% gold to a piece of brass in the hands of consumers. Uncovering something with a price tag of 398 yuan costs only 16 yuan. Celebrity endorsements once again hurt consumers. It's really hard to stop stars from doing business sales with the aura and homophonic sound of celebrities.

Carina Lau declared in the advertisement of SK-Ⅱ firming anti-wrinkle cream that "fine lines and wrinkles are obviously reduced by 47% after 28 days" and "skin is young 12 years old". In 2006, Guangdong Entry-Exit Inspection and Quarantine Bureau inspected a batch of SK-II products, and found that many of them contained substances such as chromium and neodymium, which were banned from being used in cosmetics by the state. Once withdrew from the domestic market.

At the beginning of last year 1 1, Hunan consumers accused Shenzhou notebook computer of sticking Centrino logo, and the startup screen also showed Centrino logo, but it didn't pass the Centrino standard test at all. In the same month, consumers in Xi 'an also took the Shenzhou computer manufacturer to court on suspicion of false propaganda. At present, these cases are awaiting judgment. Chris Lee, whose career is in full swing, can be said to be the idol chosen by the public, but after becoming famous, he forgot his book. I believe that most people buy Shenzhou computers for Chris Lee, but they don't know that they have been cheated.

There are also many "Angel Beauty Capsules" that make false propaganda by using actresses such as,,, Zhao Wei, Song Dandan, Wang and Xu Fan, who were born in 1969, and were investigated and dealt with by Chengdu Administration for Industry and Commerce. There are countless people. In short, as long as you pay more, the stars will do any advertisements.