Because your baby's main picture is competing with some babies around you, you can be noticed by others at first sight, that is, your background is obviously different from others, attracting more attention will increase the probability of many clicks. After all, this is an era of visual merchandising. Everyone's attention is limited. If we can attract consumers' attention, we have achieved initial success. Of course, the background of the baby's main picture should be consistent with the product itself. Don't grandstanding for the sake of highlighting, which may be self-defeating.
Take the air purifier as an example, the main picture of the baby is best blue sky and white clouds, green mountains and green waters, giving people a fresh and natural feeling, rather than an overly colorful background.
2, baby selling point
When your background successfully wins the attention of customers, at this time, customers will come and look at your main picture carefully. At this time, how to impress users to click on your page requires you to have enough selling points to attract users' desire to buy. What do users pay most attention to when buying this product? Other factors, such as price, quality, or performance, as well as the baby's main performance and characteristics, perfectly combine the customer's needs with the baby's advantages and directly hit the customer's pain points. This is your selling point. It would be better if we could have a unique selling point compared with other products.
Taking the air purifier as an example, customers pay more attention to the mute effect and purification effect. Combined with the characteristics of the company's products and customers' needs, the four characteristics of "ultra-quiet, long life, ultra-purification and ultra-energy-saving" were introduced, which directly hit the pain points of users and well met the needs of users.
3. Is the price of the main picture clear?
The price range is the condition for many people to choose baby when shopping online. When the price of the product is favorable, writing the price on the main map can make a sharp contrast between the product and the price, let customers quickly judge the cost performance of the product, and effectively retain customers to facilitate the transaction.
Similarly, take an air purifier as an example. Hand Taobao has a price range of 1 120- 1380, accounting for about 8%, while our previous positioning was 1400. Obviously, this group of people did not take into account the need to win over this 8% population under our evaluation, so they changed it to 65438+. Reasonable price is also an aspect you should consider.
4. Does the product have other unique additional services?
At present, the quality and performance of products on the market are basically the same, and many times the competition is service. The quality and performance of products are very important, as are pre-sale, in-sale and after-sale services. Many old customers introduce friends or buy them themselves because of our good service.
Take the air purifier industry as an example. Around 5,438+10 in June this year, the smog in Beijing was particularly serious. Customers are very concerned about how many days the products will arrive, because if they are used one day earlier, they will be affected one day earlier. In view of this situation, we contacted a special logistics express company, and specially played the slogan of "three days to Beijing" to win the trust of customers with service.
In the process of sales, we also found that many customers are very concerned about whether the goods can be sent upstairs, because everyone is at work during the day, and there are only old people, women and children at home. Plus the products that weigh dozens of pounds after packaging, it is quite difficult for them to move upstairs. In view of this situation, we have adjusted the delivery mode, from the previous delivery to the door of the community to "door-to-door delivery".
5. Watermark making
Many artists should have this experience: the baby master map that they worked so hard to make has just been uploaded to the online store space, and they found that it was taken away with dignity by others. Some are slightly modified, and some are even exactly the same as their own. No one wants to make wedding dresses for others. Although you can apply for a complaint to Taobao, it takes time. During this time, the selling point you have worked so hard to build will not be the selling point, because everyone's main picture is the same, which will have a very bad impact on the product. Therefore, it is necessary to do watermarking, which is conducive to protecting your rights and interests.
There are generally two ways to make a watermark: one is to make the store name and logo into a PS finished product map, and then combine it with the baby's main map, using the methods of "copy" and "paste". The second is to make the store name and logo into a "filling pattern", and then "fill" the pattern on the baby's main map. This can be grasped according to your own preferences.
In fact, in the final analysis, it is all the details of the baby's main picture. Don't underestimate these details. Many times, customers are willing to buy from you because you have so many details and more humanized services.