How to make your soft text browse successfully, keywords are very important! And the most important keyword in a soft article is not the content, but the title!

Now, although some people will be dissatisfied with the "headline party" after reading the article, this is only an individual phenomenon. The author of "Title Party" is only a very important part of success, not just to earn the credibility of click-through rate. However, if an excellent essay is genuine and has a wonderful title www.boletuiguang.com that attracts users' attention, it is definitely a successful essay.

So what exactly is a title? The title is actually the theme of the article. Summarizing the theme in one sentence is the title. A few seemingly simple sentences should include the key points of the whole article, which is the essence of the article. It is necessary to express the content and avoid vulgarity.

A good article title is not only convenient for search engines to search first, but also convenient for users to remember. Of course, the title of the article is as few words as possible. The fewer words, the easier it is to remember. Users are used to entering few keywords to retrieve what they need when searching with search engines. But the number of words is small, and the content can't be less. The content here refers not to the product name and content, but to the keywords.

For example, "soft writing skills", from this topic, whether it is "soft writing", "writing", "skill", "soft writing" and "writing skills" are independent keywords.

If there are not many articles in the industry, this classic method is very eye-catching and convenient. But now there are often many soft articles, so if you want to make your own soft articles shine, you must think of other ways. That's an attractive name with personality.

We can see that, whether it is a portal or a search engine on the network, attractive titles often have a very high number of hits, which can be said to be almost proportional.

Rich search engine favor-soft keywords

When you enter keywords in a search engine, you will retrieve a lot of relevant information, and the audience will find the news they are most interested in according to the relevant information. Similarly, the key words in soft text also play a very important role in the promotion of soft text. When the keywords are designed, one-third of the success is achieved.

Classification of keywords and design skills

Keywords are a group of words. By searching for specific words, you can link and connect to the products, services, enterprises, news and so on you want to find. Keywords are usually divided into core keywords, auxiliary keywords, long tail words and so on. In search engines, it can also be divided into general keywords and special keywords.

First, the core keywords. Some names such as products, enterprises, websites, services, industries, etc. Or some attributes and characteristic words of these names. For example: slimming tea, xx company, xx network …

Second, auxiliary keywords. Synonyms, explanations, explanations and supplements of core keywords are words that make core keywords clearer. For example: introduction of xx company, characteristics of xx network, etc.

Third, long tail words. It is not the keyword of general soft text, but it can also link to the corresponding soft text content through search, which will bring traffic to soft text. However, these words are very long and may consist of several words or phrases. For example: bagged white slimming tea, recommended by acupuncture weight loss, etc.

If you want to design keywords well, you must first understand what keywords are and several related definitions of keywords. Only by understanding these, can you have a comprehensive understanding of keywords and design good keywords.

Keywords, enter one or more words in the search engine, and then command the search engine to search for the results you want. This word that will eventually open the result page you want is called a keyword. Keywords are generally products, services, enterprises, websites and so on. There can be one or more keywords.

Keyword density, also called keyword frequency. Refers to the frequency of occurrence in soft text relative to other words. The higher the frequency, the greater the density. Keyword density is generally expressed as a percentage.

Keyword competition refers to the number of pages that appear after searching for the same keyword.

Keyword relevance refers to the matching degree between page content and keywords appearing through searching keywords.

Keywords are of great significance to soft texts. Only by choosing the right keywords and choosing the right keywords can we improve the search ranking of soft articles. So it is particularly important to design keywords.

Brands always have stories-stories in soft texts.

The blunt and organized propaganda method is far less attractive than the story, and the audience will always like the soft text marketing with stories. In short, interspersed with some stories or events in soft text marketing will be more fascinating and let readers naturally integrate into it.