Create a fine short play:

Creating excellent short plays is one of the best ways to attract users' attention. The plot of the short play should be compact and the rhythm should be bright, so that users can read it at one breath.

Use platform tools:

Tik Tok's short plays can be promoted through platform tools. For example, you can insert a platform advertisement in a short play and add a product link or QR code to the advertisement. While watching the short play, users can scan the QR code or link and go directly to the product page to buy products.

Production of promotional materials:

Make promotional materials, including posters, videos, GIFs, etc. And share it with major social platforms. Publicity materials should be creative, attract users' attention, and be accompanied by relevant topic labels to arouse users' discussion and sharing.

Cooperative promotion:

Cooperate with other platforms or brands to promote. Cooperate with well-known brands or popular film and television dramas, and you can use the influence of the other party to promote your own short plays. The mode of cooperation can be content cooperation or product cooperation.

Join a social media group:

Promote short plays through social media. By interacting with group members and sharing short plays, more people can understand and pay attention to short plays.

Use Tik Tok platform tools:

Tik Tok's short plays can be promoted through Tik Tok platform tools. For example, adding product elements to short plays allows users to purchase products directly by clicking links while watching short plays. In addition, through challenges and interactions, users' participation and interactivity can be increased.

Seize KOL in the product field:

Within a week, the big V of Tik Tok platform played a decisive role, and the carrying capacity of a KOL is often dozens of times that of ordinary businesses. The essential difference between advertisers and KOL is that advertisers indirectly contact Tik Tok, and KOL can directly digest Tik Tok rules. Advertisers need to find Tik Tok KOL to create cooperation consistent with their own brand products.

KOL requires bloggers to have a certain number of fans, and maintaining the expansion and stickiness of fans requires bloggers to maintain high-quality content output, while video content and products are personalized and quality. Try to drive the topic, cause * * * singing points and slots, improve the interaction rate, and get more exposure and welcome.

In a word, the promotion of Tik Tok short plays needs to combine the characteristics of the platform, user preferences, plot content and other factors, adopt various ways, and formulate targeted promotion strategies.