Around 20 1 1, with the huge losses of Sony, Panasonic, Sharp and other enterprises, the downsizing plan began. However, many years of self-help did not make home appliance enterprises recover, and most of them had little effect. A few enterprises turned losses into profits by divesting household appliances business on a large scale.
Among them, the first is the rise and development of domestic brands. The huge domestic market and resource advantages make Midea, Gree, Haier and other brands rely on continuous scientific research and development and low-cost advantages to attack the city, be close to consumers and innovate constantly. Brand influence and product quality can stand the test of global consumers. Many Japanese companies have begun to acquire similar businesses. For example, hisense electric recently acquired a package of Toshiba TV products, brands and operational services.
On the other hand, Matsushita and other Japanese home appliance enterprises have relatively old enterprise concepts and rigid internal systems, which lead to slow decision-making and response, and it is difficult to adapt to the rapid development and changes of the China market.
In addition, although Japanese household appliances are spread all over the world, most of their technical links are in Japan, which leads to Japan's lack of local innovation and conservative technical attitude, which cannot adapt to the rapid development of the global market.
In addition, too much attention to the local market, lack of innovation, and misjudgment of consumer preferences have also led Japanese home appliance companies to miss the opportunity. Panasonic, for example, was hurt by a failed bet on plasma TV. During this period, Chinese and Korean home appliance enterprises gradually rose and occupied the global market, which led to the shrinking market share of Japan.