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Is the fitness industry a mess?
With the gradual improvement of living standards, fitness is gradually favored by the broad masses of the people. The fitness equipment in rural areas, the high-end atmosphere fitness club, the dumbbells that can be practiced at home at any time, the vigorous figure and strong muscles fascinate male fitness enthusiasts, and the S-shaped streamlined figure also makes female fitness enthusiasts irresistible, but many people only see the surface of the fitness industry, and there are still many unknown chaos in the industry!

1. Charge chaos

The first is the fitness membership card. Fitness cards are divided into monthly cards, season cards, annual cards, multi-year cards and life cards. The charge is different, but the charge gradient of each fitness card is steep. Take American and Japanese fitness cards as examples. The monthly fee for fitness cards is about 400-500 yuan RMB, 600-700 yuan RMB for semi-annual cards and 800-900 yuan RMB for annual cards, among which the gradient is obvious. This has discouraged many short-term fitness enthusiasts who have a desire to exercise, and the "so" fee for fitness cards has gradually been recognized by everyone and society, but this is only one of the minor chaos in the fitness industry.

2. Private education

Because fitness is just a project that everyone regards as fitness after life, many people have little experience in fitness, so it is easy to practice one or several projects alone, which has a great influence on body shaping and fitness projects for a long time. This is also harmful to the health of fitness enthusiasts, so the industry of private education has gradually emerged. Personal trainers are mainly full-time and part-time fitness instructors. They have detailed and systematic professional knowledge of professional fitness methods, postures and food collocation. But now, due to high technology and low threshold, personal trainers are getting confused. First, private lessons are generally sold according to the number of class hours. Generally, a private fitness class costs 300- 1000 RMB, mainly depending on the teaching. However, it is mainly the threshold set by the personal trainer himself. Nowadays, many people come here to make a fortune because of the low threshold and high salary of personal trainers. "If you want to avoid being fooled by an informal gym or fitness instructor, you must first have a sense of problems, nip in the bud, agree on the terms in advance, and show evidence to go through legal procedures when necessary. The chaos of high prices in private education courses has a long history, but due to the "market" and the mass fitness craze, it can not be effectively stopped, so the industrial chain has gradually matured. But this is only one aspect of this industry that attracts many personal fitness instructors to take part-time jobs.

3. The private education industry is expanding rapidly, but the overall professional quality is low.

In Beijing, a white-collar worker spent more than 4000 RMB to hire a personal trainer. However, in the process of personal education, she suffered from the medial meniscus injury of the right knee joint. Even after the injury, the personal trainer asked her to continue training.

Miss Sun, a citizen of Shanghai, has set up a fitness card in a fitness institution near her home. 2500 yuan plus 2500 yuan membership fee includes 10 private class. But what she didn't expect was that her membership card was bound with a stranger's information.

"The personal trainer said it was a preferential price, which was more like a spell. I didn't get any contracts and invoices from the personal trainer. " Miss Sun said, but after going to five private education classes, what impressed me the most was not the weight loss training promised before, but the endless marketing of private education, urging her to continue to buy other courses, and then letting her go to fitness alone, feeling completely different from the major declared before consumption.

These situations are not uncommon. This group of personal trainers value interests rather than consumers, and only care about spending their money, not health. They treat every student with their old-fashioned training methods, which hurts their health.

4. "Events"

High salary attracts many fitness instructors to this industry, which is only one aspect. Another reason for love is that there are many female fitness enthusiasts who are good-looking and in good shape. Female fitness enthusiasts' demands for fitness are mainly divided into two categories: one is to lose weight and fat, and the other is to reduce fat and shape. Reducing fat and shaping is mainly a type that personal fitness instructors specialize in. If you just lose weight and fat, you can imitate it according to the online fitness tutorial and then do aerobic exercise, so it is not difficult to lose weight and fat, but shaping is different. Shaping has higher requirements for all aspects of fitness. Everyone is different in height, physique, shaping needs, posture, reasonable diet and many other aspects. Therefore, private education needs to know nothing about each private education lesson plan (this aspect is also one of the reasons why private education courses are expensive). However, most female fitness enthusiasts who have requirements in shaping are good-looking, and many fitness postures have more physical contact in fitness classes, and there are many emotional comings and goings in the teaching process, and most personal fitness instructors are strong and not bad-looking, which breeds many emotional events, one of which is this very important chaos.

5. Not buying private lessons is unpopular.

The number of people buying private courses is gradually increasing. If they don't buy personal education in the fitness circle, they may be rejected by a group of "healthy friends". Buying private courses is regarded as a high consumption. Some people don't care about the quality of private lessons, but only care that they can have such a high level of consumption, so as to gain the envy of others. Slowly, their values become distorted, and people who don't buy are sometimes affected, which also contributes to this unhealthy trend.