Methods/steps
1. Consumer Environment Theme Animation
The headquarters of the animation tea shop designs the decoration scheme for the store according to the actual situation of the store that is finally used for business as determined by the owner. Every store will maintain a unified style, but the image is different. Animation culture will be highlighted from wallpaper, light boxes, shelves, pendants, lamps and chairs. Therefore, the VI recognition of the store is higher, and it is easier for customers who come to the store to remember the store and spend it again.
2. The appearance of milk tea is animated
There are two main series of mugs used in cartoon-themed tea shops, one is for on-site consumption, and the other is cartoon-themed packaging mugs that are convenient to pack and take away or drink when shopping. When the glass consumed on site is served by the waiter, it will be decorated with many cartoon elements, such as small hands, flags, cartoon napkins or cartoon cards. Moreover, the cartoon-themed packaging cup is full of cartoon culture. The whole cup is printed with beautiful pictures of anime colleagues. Drink it in your hand, full of eye-catching feeling, and it is also a decorative boutique that can be seen everywhere.
3. The sales area around the animation is brighter.
In order to promote the diversified profits of the animation-themed tea shop, the design of the sales area of animation peripheral products is specially reserved in the shop. Customers who come to the store to consume milk tea can buy a favorite handmade product, Gundam assembled model, cartoon household goods or cartoon stationery at any time. There are many kinds of products, which can well meet the purchasing needs of customers. It can also make the store get more benefits.
4.cosplay service personnel
If conditions permit, the service staff in the cartoon-themed tea shop can wear coslay clothes and dress up as maids or witches to entertain customers, which will not only give customers another feeling, but also cause customers to take selfies, publicize their circle of friends and make the cartoon-themed tea shop more popular.
5. Animatization of value-added services
Anime-themed tea shop is not only a fashionable drink shop with full personality, but also a good place for anime lovers to chat and make friends. The store provides board games entertainment for consumers, and also allows customers to read comics and magazines, where anime lovers can make friends happily and relax themselves. For leisure friends, the cartoon-themed milk tea franchise store is such a suitable place.
I often meet novice friends and ask how to open an animation tea shop to succeed. In fact, this is a difficult question to answer. The success of an animation tea shop is not determined by any unilateral factors. Let's analyze the factors that affect the success of the animation tea shop:
Methods/steps
First, the location of animation tea shop
Taking this factor out first undoubtedly shows your position. Regardless of other conditions, the location of the store must be the first element and a hard condition. It may not be successful to open in a prosperous area, but I think it may not be successful to open in an area where there is no traffic and target customer base at all. This is irreplaceable by other factors. In other words, even anime is afraid to open a shop in the vegetable market, right?
Second, the animation tea shop marketing tools
Very easy to understand. People usually say that people with active brains are easy to succeed, because they can think of more ways to achieve the same thing (provided that they can execute it well, of course), and marketing means is to test whether your brain is active or not. We can't deny that the success of any enterprise is inseparable from marketing, and so is a single store. Of course, the marketing methods of the animation tea shop have been exhausted, and what tests you at this time is practicality and diversification.
Third, the surrounding environment of the cartoon tea shop
The surrounding environment can actually be understood as an extension of the location of the store. Consumption tends to conform. You can't want to buy clothes when you go to the vegetable market, and you can't want to buy home appliances when you go to the pedestrian street. This is the influence of the surrounding environment. Whether consumers come to you for shopping or snapping up, spending or working, I think it can largely determine your transaction rate.
Fourth, the animation tea shop storefront decoration
I don't think it needs a detailed explanation. Everyone wants to stay in an elegant, relaxed and high-end place to consume the same products, not a messy place, let alone the catering industry. The decoration of the cartoon tea shop can't be said to be first-class in China, but from various storefronts and angles, it completely conforms to the concept of aesthetic and fashion pursuit.
Five, animation tea shop experience
Experience can be understood as an extension of store decoration and service attitude. Decoration is not a problem for most shopkeepers now, but a problem of spending money, and it is undoubtedly unwise to fight for luxury at this time. When a resource has little room for development, it is more likely to look at the integration of other resources. Many people know the word "integrating resources", but how many people have implemented it well? For a simple example, on the basis of no problem in decoration, does your store have WIFI? Do you have any magazines to read? Is there room for privacy? Is there an environment where you can completely relax? What reason can people come again? You know, other factors being basically the same, even if the air conditioning temperature in your store is right, it may be the reason for consumers to choose. In the era of exhausted means, knowing how to integrate resources will definitely be one step ahead of others.
Sixth, the service attitude of animation tea shop
Needless to say, no one wants to spend money on a shop assistant with a straight face. The service attitude of cartoon tea shop can't be bad, so we must pay attention to it.
Seven, animation milk tea product taste
Needless to say, the influence of product taste on the success of the store, but it also makes many novice friends fall into a misunderstanding. I have met too many novice friends, thinking that there must be business if it tastes good. In fact, this is wrong. Good taste, what is good? Shanghainese like sweet, while Sichuanese like spicy. A cup of milk tea, you taste tea and I taste milk. How to evaluate? The taste is relative and certainly not bad, but it is definitely not the only factor that affects the success of the store.