When a video is released, Tik Tok will give a new video a recommendation of about 300-500 in the early stage, and then judge the quality of this video according to the activity of this recommended user, and then make a second wave of recommendation, and so on. The order of each suggestion increases exponentially.

So as long as the video quality is good, the platform will automatically give 654.38+ 1 billion, 654.38+ 1 billion, and the traffic pool will rise in turn. Each higher level is determined according to the performance of the video in the original traffic pool.

What should Tik Tok do?

For the ecological content of Tik Tok, it is a good way to create personal IP for vertical original video at present, and there is a lot of room for later realization.

After a period of time, you can start to build a personal IP. Enrich the information first, in which nicknames and signatures are the key. Nicknames can be named after their own products.

For example, selling slimming products can write "Chinese medicine can regulate obesity healthily" or "I am good at slimming" and so on.

0 difficulty 0 cost to make original video

After creating personal IP, what works should Tik Tok send to attract accurate traffic?

It's actually quite simple. Teach you a trick. For example, the circle of friends of your product number is rich in material. If there are a large number of product pictures/videos, customer effect comparison charts, etc. Then you can keep shaking all the materials that your circle of friends usually sends.

It is difficult to build a high-quality personal IP through Tik Tok. We need a professional knowledge system for account positioning, copywriting, video editing and operation flow, and we can also find a professional Tik Tok agency to help us solve all the above problems.