1, explained from a psychological perspective

Psychological effect is a common psychological phenomenon and law in social life. It is a phenomenon that most people have the same or similar psychological reaction in the same situation or to some same stimulus. It is universal and different.

(1) sense of superiority

Shanghainese regard foreigners as "country people", while China people tend to look down on North Koreans. Graduates from famous universities and colleges stand together with a sense of superiority. When a group of people who think that Mandarin is very standard meet a guy who speaks with a local accent, the sense of superiority naturally appears (not absolutely). Fierce competition and netizens who bear the pressure of life have found a window of self-confidence and pressure venting in this Guangxi guy. In my opinion, this is the most fundamental reason why "blue thin mushrooms" are popular.

(2) Group psychology is extreme.

Group behavior will make the views held by group members more extreme, conservative, radical and negative, forming "extreme vibration" Blue Thin Mushroom is a sad story. Anyone with basic moral knowledge should know that it is immoral to make fun of other people's shortcomings and base their happiness on other people's suffering. But once an atmosphere of enjoying it is formed, almost everyone will no longer think it is an immoral behavior.

(3) Curiosity

When we see "blue thin mushrooms" in the circle of friends, most of them are confused, and it is difficult to judge its expression meaning subjectively. We often consult others or turn to search engines, and then participate in communication after understanding the reasons. As a result, driven by curiosity, many netizens fell into this network communication.

(4) conformity psychology

Conformity means that an individual is influenced by the behavior of the outside crowd, but his own perception, judgment and understanding show a behavior pattern that conforms to public opinion or the majority. When one third of the people in a group take some action, others will be affected and take similar actions. Seeing friends in the circle of friends using "blue thin mushrooms" will follow suit.

2. Interpretation from the perspective of sociology.

Participating in the spread of network hotspots can meet the needs of our social interaction. Making sentences with "blue skinny mushrooms" meets two psychological needs at the same time: online hot words represent a new language way with a strong sense of the times and fashion, and the use and dissemination of "blue skinny mushrooms" as online hot words is also a manifestation of self-fashion. (Individualism), but also reflects the connection with others, * * * sound, eliminate loneliness (collectivism appeal).

3. Explain from the perspective of economics.

The imitation and re-creation of network hotspots can quickly attract attention. In this era of "attention economy", eyeball is the scarcest resource. Since the media, the company uses "blue thin mushrooms", or secondary production of content, or simple sentences to gain market attention, with low cost and high income. This is often the main driving force for enterprises to participate in the spread of self-media and paragraphs.

4. Interpretation from the perspective of communication.

(1) All-media communication mechanism

Cross-platform multi-head communication, social media platform is dominated by netizens' "participation" communication, and information media platform is dominated by media "reporting" communication. Information from different channels and circles flows, stimulates and promotes each other, forming a "fission effect" of communication, which is the key to the rapid popularity of "blue thin mushrooms".

(2) The infinite spread of social media.

Social media (Weibo, WeChat circle of friends, etc. User-centered, integrating interpersonal communication, inter-group communication, circle communication and mass communication. Once an event breaks out at a certain point or circle on the network, it will spread to the surrounding areas at an accelerated speed, and instantly "gush" and "brush the screen", which is the media guarantee that "blue thin mushrooms" can quickly become popular within a few days.