First of all, we must conduct market research.
The location of the store is very important, so it must be selected in busy areas such as commercial areas, residential areas, business districts, and places with large past and permanent populations to ensure sufficient customers. The local per capita consumption level and consumption habits are the key to determine the grade of your beauty salon. It also depends on whether there are other competitors in the same industry within the selected address Square Garden 100 meters, and the competitive advantage and operating conditions need to be investigated.
Second, capital investment.
It is necessary to make a good capital budget, including not only rent, deposit, decoration and product equipment expenses, employee salaries, water and electricity, but also advertising planning and working capital reserve.
Third, decoration, planning focus
If you want to open a successful beauty salon, decoration is also a very important part. This requires us to locate the grade, color and taste of our own health center. Of course, different colors correspond to different styles and give customers different first impressions. For example, green will bring people a fresh and pleasant mood, pink will give people a warm and sweet sense of happiness, and gold will give people a sense of superiority of eternal glory and luxury. The choice of color and style can be made according to the size, price and taste orientation of your store.
Secondly, the design of facades and signboards also needs to be distinctive, including the design of product cabinets to be consistent with the interior decoration style. Finally, the design of indoor space. Including the distribution of service desk and seats, beauty area and health department.
Fourth, the choice of beauty products and instruments
This is a big problem. It is no exaggeration to describe the proliferation of beauty and health care products on the market. The quality is mixed and there are many people who make up for it. This is also the root cause of frequent cosmetic accidents in recent years. And the quality and effect of products is the foundation of a beauty and health pavilion! Therefore, the choice of products is the most important!
Verb (abbreviation of verb) advertising promotion
Advertising before opening is extremely important, which is the best time to attract customers. Of course, there are many kinds of advertisements, such as facade advertisements, including color pictures, promotion of key products, good news, preferential beauty and health care projects, etc.
There are also signpost advertisements (signposts), leaflets (qualification, product features, service scope, charging standards, schematic diagram of affiliated locations of the publicity center), opening publicity, demonstration activities, etc.
If the health center is large enough, you can also consider cable TV, newspaper reports and other foreign media publicity.
Operation and management of intransitive verbs
If the above four points are ready, then the next step is the scope of daily operation and management. If there are employees, there must be management. Don't neglect the management of employees just because your store is small. Fiona Fang can't live without rules! Therefore, we should strictly formulate the employee code, attendance system, salary standard, reward and punishment system, position allocation and so on. Daily work arrangement, service plan formulation, daily work record, customer file formulation, follow-up service record, employee training and regular technical assessment are indispensable.
It seems that it is really not that simple! If you want to find a simpler way, you may wish to consider joining the store opening model. I don't know which clever soldier invented the business model of franchise chain and whole store export. As long as you have a small amount of money at the beginning of your business, nothing else is a problem! Professionals will help you. From site selection to decoration, from personnel training to management guidance, you can not only use the brand that has already started, but also enjoy the economic benefits brought by the overwhelming advertising of the affiliated enterprises.
First of all, it depends on whether the brand has many years of practical experience. Because it is professional, it is definitely more worthy of our trust. Counting, the beauty industry in China has developed for more than 20 years, and the rise of the concept of beauty preservation has also experienced seven or eight years of development. Brands that have worked hard in this industry for many years have not only professional and efficient technical teams, but also brand products that survive the fittest and wide popularity. So looking for such a mature industry leader as a strong backing, the success rate of entrepreneurship is naturally high!
Secondly, it depends on whether the products of the selected brand meet the psychological needs of modern people. Nowadays, with the rapid development of science and technology and the remarkable improvement of living standards, urbanites living in metropolises are increasingly advocating green health and returning to nature. The products of chemical raw materials are gradually withdrawing from the historical stage, replaced by beauty products based on biological extraction, plant extraction, marine life and genes. Among them, plant extract products are favored by people who love beauty, health and environmental protection because of their nature, environmental protection, safety, long-term, non-stimulation and easy absorption.
Fourth, whether the chosen brands are different. Health centers should seek development through differences. Obviously, there is no obvious difference in health centers such as foot baths and saunas that bloom everywhere. Such health centers compete for luxurious decoration and the size of the venue, and the result is often unsustainable. A beauty salon that can make money must have a certain scientific and technological content. This scientific and technological content does not mean how many high-tech equipment it has, but how much health knowledge it has that is really beneficial to health and a set of scientific methods to market the health center. A successful health care center should not only be universal, but also be able to prevent duplication.
Fifth, choose the type of investment project according to your own financial situation. Nowadays, beauty care is no longer a woman's patent. With the increasing demand of men for beauty care, men's SPA health pavilion came into being. But relatively speaking, the men's SPA health center is high-end driven, and the capital investment is relatively large. Women's beauty salons range from small, medium and large to luxury and high-end clubs. The choice of species depends on your own situation.
Sixth, whether the selected brand has a unique corporate culture. This kind of health pavilion is a high-end cultural health pavilion, which catalyzes the market with cultural health knowledge, so that every customer who comes to beauty and health care feels that he is a spring breeze with profound cultural heritage!
Think about it and do it. Beauty and health care industry is an absolute "sunrise industry" in China, which contains great development potential. As long as you choose the right brand and operate with your heart, you will certainly reap your own beautiful career!