Personal image is not only a person's appearance or appearance, but also an external reflection of a person's inner quality. It is a window that reflects a person's inner cultivation. What attracts you first when you go out for a trip, shopping, shopping, etc? It is the design style of the signboard and the image of the brand. The so-called brand image is your personal image. WeChat, as we all know, is a closed platform. You can only get to know each other through avatar, circle of friends and personalized signature.

The positioning of micro signals mainly includes three aspects.

1, identity, who are you?

2. Functional positioning, what kind of products or services can you provide;

3. What kind of people need to be attracted to pay attention to the positioning of target fans.

To do the above three aspects well, we need to improve the basic settings of the circle of friends.

The basic information of friends circle mainly includes: WeChat name, micro signal, avatar, personalized signature and album background wall.

Take a good WeChat name and show your personal tag.

4. Try to use a real avatar.

Wechat business is based on the relationship between people. If you use a real avatar to reflect it more truly than a product map or promotion map, people will be more willing to deal with you. Unless your avatar can represent a certain label consciousness, you can consider using the corresponding product or LOGO.

Personalized signature should be prominent.

Many micro-businesses know the importance of names and avatars, but they probably ignore the slogan of personalized signature. If your signature only stops at complaining and feeling something, it will definitely be lowered.

In short, the basic principles for improving the image setting of friends circle are:

1. Let WeChat friends know who you are.

2. Let WeChat friends remember you quickly.

3. Let the target customers find you quickly.

Finally, make the message conveyed by your image very simple, clear and definite.

I hope this helps.