Tao Ge, the founder of "Tao Xin Marketing", said that users often need to watch an automatic video advertisement or a flat static advertisement before clicking on a short video, and they can only watch feature films after waiting for the advertisement to play or after registering as a member to pay, but in most cases, such advertisements are hard. This kind of advertisement is not only a "patch advertisement" derived from short video production, but also the most common form of patch advertisement in short videos.

Tao Ge pointed out that patch advertisements are also called "along-the-film advertisements", and there will be patch advertisements at the beginning and end of the video or in the film. Similar to the patch advertisements in TV dramas, there are also patch advertisements in short videos of social media networks. With the ideas of marketers, patch advertisements have more diverse forms, including dynamic video advertisements, static plane advertisements and dynamic picture advertisements.

Tao Ge said that the time for putting up advertisements is also different. It can be that the pre-posting advertisement refers to the beginning of the video, and the post-posting advertisement refers to the end of the video, or it can be played in the buffer when the video is played. As some brand LOGO information is posted on the video screen and becomes a part of the background, these are common forms of short video advertisements and a way of short video marketing. Tao Ge believes that this is the profit source of short video platform and also the enterprise network.