20 12 65438+2 18, Yuan Renguo, chairman of Kweichow Moutai (6005 18). SH), said at the meeting of Maotai dealers that the retail price of Moutai should not be lower than 15 19 yuan, and the group purchase price should not be lower than 1438. Yuan Renguo warned, "Once the situation is discovered, it will be banned immediately for whatever reason, and the person in charge of a large area will be demoted."
In the lingering sound, many Maotai dealers were punished for price violations such as low-priced sales, and some large dealers were even permanently reduced by 30%.
In order to ensure that all customers can successfully realize the embodiment of labor income in price during the Spring Festival, the company decided to cancel the third-stage quota plan before the Spring Festival. Adjusted to: according to the actual sales volume expected by the market before the Spring Festival, combined with the market inventory situation, the district applies for a supplementary quota plan, which will be implemented after being approved by Guojiao Company. Please apply for approval before the 6th of this month, complete the implementation before the 9th, and then stop the goods before the Spring Festival. The reporting requirements shall not be higher than 35% of the original three-phase plan.
As the core high-end product of LU ZHOU LAO JIAO CO.,LTD Co., Ltd., Guojiao 1573 has taken a number of measures to stop goods and raise prices steadily since last year, and successfully entered the project of 100 billion yuan in June last year.
It is worth noting that the reduction of the quota will prepare for the price increase of Guojiao 1573 again. Starting from the relationship between supply and demand, it will directly promote the price increase, which is also caused by market behavior. Some insiders believe that as a result, channel terminals may raise prices.
According to the notice, the planned share of Guojiao 1573 decreased in the third stage, that is to say, the market share did not decrease. After the goods are stopped during the Spring Festival, if the unplanned quota is made up, the overall income and profit of Guojiao will increase.
As the Spring Festival approaches and the peak season approaches, demand is bound to soar. For Guokeng 1573, this opportunity is very important to achieve the goal of 202013 billion. It is understood that since the price adjustment in June 5438+February last year, all the products of Guojiao 1573 have left the secondary high-end and embarked on the high-end route. If the goods are stopped and the price is raised, the transaction price of Guojiao 1573 retail terminal can break through the key node of 900, and its high-end process will also be accelerated.
Earlier, a dealer said, "LU ZHOU LAO JIAO CO.,LTD Co., Ltd. just wants to take the opportunity to raise all the prices before the Spring Festival. At present, the inventory of channels and terminals is very low, many places have been out of stock, and consumers have increased their prices to buy, which shows that Guojiao 1573 still has room for improvement. "
According to the analysis of Chuancai Securities, before the Spring Festival, Guojiao 1573 increased the enthusiasm of dealers to make money during the Spring Festival by controlling the price increase. At present, the terminal price is relatively stable, the channel inventory is benign and the price control effect is good.