Your advertising opening remarks must have steps to attract customers to continue reading. If everything you write is meaningful to customers, you can talk about customers themselves at the beginning of the advertisement, and talk about customers' doubts, needs and desires, which will make your advertising marketing popular.

Second, it must be concise and clear.

Many people think that only enough words can highlight the advantages and characteristics of products, so advertisements should be made very long. In fact, this idea is wrong. The maximum capacity of human brain memory is only about 7 units, and the less the content of the plate, the easier it is to remember. For example, detoxification and beauty are easy for customers to remember and introduce clearly.

Third, it must conform to customers' habits.

Your advertisement represents your sales proposal. You should have different expressions for different customers, and the appropriate expressions for different customer groups must be tested in advance. The test results will tell you how to do and improve advertising.

Fourth, the feeling of being there.

People are naturally fond of listening to stories. If you can integrate the story into your advertisement and make it touching, I believe your customers are absolutely irresistible. You can tell a so-and-so story, which has a sense of substitution, and the people and things inside are related to the people around you. For example, a certain star used my product, and what happened in the end? There is time, place, people and plot. This is the story.