Open the fast ball. Click on me in the lower right corner. Click the right arrow in the upper right corner. Click to generate poster. Poster generation, which can be saved to an album or sent to friends. There are 654.38+00000000000 in charge of the express delivery group, 500000000 in users, and the most they know is 654.38+0000000000. Kuaituantuan is a product of Shanghai Dream Information Technology Co., Ltd. (Pinduoduo). Headquartered in Shanghai, WeChat applet is based on the technology of SaaS tools, providing tools for suppliers, shopkeepers, media, community leaders, KOL, online celebrities and other people with private domain traffic to quickly publish group purchases, online receipts and payments. How to do community group buying? If you want to do a community group purchase, you should do this:
1, choose the head.
A good person in charge of community group buying is not only the advantages of the platform's own products, but also one of the key factors for the success of community group buying. Based on time, contact, location and other factors. Many community group buying platforms are run by Ma Bao or convenience store owners.
2. Be a team leader.
A WeChat group can accommodate up to 500 people, so how to quickly expand the group members after the head of the group has built the group, I suggest the following ways:
1. Print the group QR code business card to a conspicuous position at the pick-up point;
2. Distribute posters on the bulletin board at the entrance of the community:
3. Explosive spike: Use spike activity to release some products just needed and guide consumers to scan the code into the group.
4. Free delivery in the group: carry out some activities to send toothbrushes, towels and other daily necessities for free in the group.
3. Release of products
If you want to place an order for a good product, it is best for the head of the team to edit a paragraph to guide consumers to enter the small program to buy it when the user does not know the specific information of the product. For consumers who are using applets for the first time and don't understand the process, the team leader needs to send an order process or a group announcement from time to time.
From the commodity point of view, fresh fruit is the main commodity for community group purchase and sales. Fruit group buying in the current season is cost-effective, and people's consumption level continues to rise, making fruit in the current season a very suitable product for community group buying platform.
4. User feedback
Users who buy goods for the first time will certainly have many questions. Is this delicious and fresh? How long can it be preserved? For example, when shopping in Taobao and JD.COM, everyone will definitely read the evaluation as a reference, but sometimes high scores and favorable comments will make people doubt the authenticity of the evaluation. The high praise rate of moisture will also reduce the trust of consumers, and a true evaluation is particularly important.
Because all the group buyers are residents of this community, their feedback must be the most authentic. The head of delegation can invite everyone to talk about the experience of using the product, guide more users to place orders, and chat in a relaxed and pleasant tone can achieve better results. If you buy a good product, you will spontaneously share it in the group.
5. After-sales service
Some people think that the product is good, some people think that the product is not good, and everyone feels differently. Some customers feel that they don't meet their expectations, and they will say it directly in the group, which will of course affect sales. But you can't directly deny the customer. After all, customers are God, and everything must be based on customer satisfaction. Damaged goods should be compensated quickly, so as to win the favor of customers and promote re-consumption.
6. System
A good community group buying system will make us get twice the result with half the effort. We have more than ten years of experience in system development, which is professional and reliable.
How to do community group buying? Community group buying can be said to be a track with no threshold, and everyone can share a piece of it. For all kinds of businesses, enterprises and entrepreneurs, community group buying is a business opportunity that cannot be missed. Community group buying can do this:
1, platform procurement type
The front end is sold through WeChat group and applet. After that, the company concentrated on purchasing in the market through summary, and the sales volume was fixed. Finally, the captain informed the user to pick it up.
This is the most initial and lightest mode, which basically requires no investment, so it is also the best choice for many novices or small-scale players. There is no need to open a store or stock, and the self-lifting method also saves the logistics link of the last mile, which reduces the terminal distribution cost and only needs to focus on online operation and maintenance.
In this mode, from the purchasing side, the platform needs to pay attention to how to ensure the consistency of product quality; From the operational point of view, how to improve the loyalty of the head of the delegation is the most important.
2. Store layout type
This model is slightly heavier than the former, and the corresponding cost will increase. However, in this mode, the supply chain will be supplemented and improved, and the "integration of stores and warehouses" will be realized. Stores are both retail nodes and storage points.
At the same time, stores can also drain online small programs from offline, and online community group buying business will also bring customers and traffic to offline stores, thus realizing online and offline two-way diversion, opening up development space and effectively enhancing brand awareness.
Koala is based on convenience store selection, prosperity and optimization, and adopts one-meter fresh life and natural fresh distribution based on community fruit points.
3. Self-built storage type
This is a "heavyweight" model. In this mode, more attention is paid to the construction of back-end supply chain, which is costly. But the advantages are also obvious: product quality can be effectively guaranteed; User brand recognition is high.
This mode is generally the late choice of players who enter the market and gain a foothold. Once the system is built, it can bring great advantages and run efficiently and stably.
Every day, every day, every day, every day, every day, every day, every day, every day, every day, every day, every day, every day.
4. The community takes the community (such as mother group and community group) as the unit to recruit the person in charge, and the person in charge organizes the group purchase demand of core categories such as fresh food online. Users complete the group purchase in the WeChat group through the group purchase order applet, and the group purchase company is responsible for solving the supply chain and unified distribution.
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Matters needing attention
1, good quality and low price
It can be said that under the premise of maintaining the quality of goods, achieving lower prices is a compulsory course for group buying. For community group buying, it is necessary to do a good job in supply chain management, and at the same time use anti-season vegetables and imported fruits for differentiated marketing to maintain the price advantage.
Step 2 have a good experience
A poor shopping experience may push users to competitors. In order to ensure a good customer experience, it is necessary to ensure that there are no problems in every link. In addition to the back-end supply chain, the front-end community group purchase applet must also have the functions of management background, LBS positioning, order printing, marketing plug-ins and so on. The team leader is the most critical link, and the team leader's professional ability and service awareness can be guaranteed through training.
3. Warm and human.
Different from traditional group buying, the main crowd of community group fighting is the neighbors of the same community. In the "Thousand Regiments War", only by maintaining warmth and human touch can we maintain our competitiveness, avoid the collective defection of the head and users, and at the same time safeguard existing users, realize the initiative of old customers to attract new customers, and achieve sustained and healthy development.
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