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Why didn't Coca-Cola increase its price for 25 years?
Scale production and low cost.

1, large-scale production, coke labor cost and raw material cost all depend on large-scale production to reduce costs, so there will be no price increase in 25 years.

2. Low cost. In terms of raw materials, the main raw material of cola is sugar. For hundreds of years, large tropical sugarcane plantations have been popular, so the price of sugar is relatively cheap.