Recently, an application "Simple Finance" has been added to the built-in application of Alipay app. At the same time, in order to promote this application, Alipay made a set of poster copy. The specific contents of the copy are as follows:

1, I have you in my heart, just like instant noodles have economic significance.

2. You are my most important decision, just like the Nobel Fund.

I have confirmed that my eyes are all cursed by the World Cup.

You moved my heart, and the dispute over tariffs moved my money.

My feelings for you are more valuable than gold.

6. Bear market will think twice when it comes to days that are not easy to catch.

7. Care about you and do everything to protect all your rights.

8. She has a guard, and you have a guardian alliance.

The poster copy of this simple financial statement, the text copy full of love stories and the cartoon background picture vividly convey the value proposition of the application of this simple financial statement. After reading it, you will feel that this application is safe and reliable, such as "It concerns you, all your rights and interests are guaranteed", "She has a flower escort, and you have a guardian alliance", all telling you that this product is safe and reliable.

Did you get a look at him? Every sentence of this poster copy is about a topic related to consumers. Therefore, before writing the publicity copy of financial related app products, first study your own consumer groups, your own characteristics and your own needs. When writing, saying something related to him can produce a * * * sound and achieve your own propaganda purpose.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).