Weibo, or microblogging, is a form of blog that allows users to update short articles (usually less than 200 words) in time and publish them publicly. It allows anyone to read or can only be read by groups selected by users. Weibo is characterized by integration and openness. You can post messages to Weibo through mobile phones, IM software (MSN, QQ, skype) and external API interfaces. You can register a Weibo on Sina, Netease, etc., and then use your Weibo to communicate with you, or * * * discuss topics of interest to you, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.
So how to use Weibo to do network marketing? Some methods are recommended below.
1. Use Weibo mass-mailing tools for marketing. With the popularity of Sina Weibo, other portals (Tencent, Netease, Sohu) have also launched their own Weibo, and some SNS (Renren, Xin Kai) and independent Weibo have also been overwhelming. If users want to update marketing information on multiple Weibo at the same time, it will be too much trouble to send them one by one. So we can use Weibo integration platform. At present, Weibo's better integration tool in China is Weibo. Through this website, users can send messages to registered Weibo platforms and check the information received by each platform.
2. Weibo marketing needs long-term writing and interaction. Weibo is also a kind of blog in essence. In order to achieve the marketing effect, Weibo must be updated every day. At the same time, paying more attention to people and things and actively participating in comments and interactions will make their influence more and more important.
3. Weibo is famous for his few words. Therefore, if an enterprise wants to do a good job in marketing, every item must be carefully thought out and made incisive or impressive as far as possible. In addition, it is also a good practice to tag keywords.
4. Make more use of Weibo's multimedia functions, that is, make more use of mobile phones to send multimedia messages to Weibo. An illustrated sentence will attract more attention. 、