Recently, MAC has often made some dazzling performances in the cosmetics industry. As the first non-Lauder brand under Estee Lauder Group, it has always maintained a unique character in the field of make-up, so why is it rated as a marketing model in the field of make-up? Next, let's see how it adapts to the times to promote brand marketing.

1. Close cooperation with KOL in network celebrities.

(Apple Computer)

Recently, MAC and well-known Korean makeup artist PONY Park Huimin jointly launched PONY's favorite makeup with love crystal and tarot illustration elements. As a professional makeup artist and beauty makeup KOL, Park Huimin is very sensitive to the needs and pain points of consumers' makeup. She can provide the most professional and grounded experience feedback and opinions for the brand, and PONY has a huge fan base, which can bring huge sales to the MAC in a short time. Moreover, due to the excellent quality of MAC products, MAC is icing on the cake, can survive for a long time and has a good reputation.

2. Keep close contact with young people

modality for co-operation

From the co-branded lipstick launched in June 20 19 to joining ChinaJoy in August, MAC has far surpassed many international brands in youth marketing. It captured the hearts of countless young people with some IP elements such as secondary elements, games and DIY.

modality for co-operation

The marketing of MAC is deeply rooted in the hearts of consumers, such as its joint lipstick with the glory of the king, and its propaganda copy is: "Kiss, we can win!" The copy is novel and creative at the same time. In the popular season of the glory of the king, this kind of copywriting is not only a feature of lipstick, but also closely related to the winning mentality of players and young people in the game.

It is precisely because of these excellent marketing and promotion means that MAC can rank first in the cosmetics industry.