2. Cooperation departments: customer service department, marketing department, production department and chain stores.
Three. Development time: February 2010/2-October 201018.
Four. Activity form: shopping and giving gifts and specialties.
Verb (abbreviation for verb) Overall goal:
Through the promotion activities of Christmas and New Year's Day, the sales of the company's chain stores will be improved in an all-round way, and at the same time, the brand image of the company will be established, so that consumers can know, visit and love Maria Noumé cosmetics chain stores, and the confidence of agents in the company will be increased.
The theme of intransitive verb activity
1, combined with the particularity of this activity time (Christmas, New Year's Day)
The participants in this activity are all franchisees. The direct store in the image shop can be described as wholeheartedly devoted, which shows that the participating enterprises attach great importance to this activity;
Christmas and New Year's Day are cold winters. How to combine this season with our activities and make it a warm and loving seasonal activity is also our design theme.
The above three points are the main focus of designing the activity theme, and the activity theme summarized through analysis is preliminarily defined as:
Compose the Song of Warm Winter —— marlene dietrich Beauty Chain Store offers welfare and warmth.
Seven, operation steps:
1, DM flyer, flag hanging
With Christmas and New Year's Day as the theme, the description is the main product and holiday promotion leaflet.
2, the image scene layout
First, the specialty store
The nature of the store, the door of the store and the window are carefully arranged. There are two Christmas trees in front of the store (decorations are hung on the Christmas trees, the height is 1. 2 meters), ribbon 10 meter, snowflake spray, light belt, internal flag hanging, and two X display stands are added at the door, which are written with detailed introduction of promotional activities; Outdoor painting banners are hung at the door.
B zhuangui
The nature of the counter, due to the unified management of shopping malls, is limited by the venue. An X-shaped exhibition stand is placed on the side of the counter facing the main aisle, which has a detailed description of promotional activities, and colorful flags and ribbons are hung inside. An outdoor painting banner can be added according to permission.
3. Festival image is popular
Festival image POP(X-display frame) is used with DM single page, with Christmas and New Year's Day as the theme, and with holiday promotion activities, the main products in winter are added.
Holiday offers are used to attract customers and form a strong visual impact. All beauticians wear Christmas hats to match the overall holiday image.
4. Candy
During the event, all consumers who enter Maliano can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology. Send DM sheets or small gifts;
The overstocked products can be sold at a special price.
6. If you have the conditions, you want to prepare milk tea and coffee and provide hot drinks during the event, so that customers can feel the meaning of warm winter.
7. If conditions permit, counters or shops can hang a number of lucky draw red envelopes for high-end buyers on the Christmas tree, and the prizes can be cash gifts around 1-300 yuan.
Eight. Event gifts:
1 provincial agents buy 20,000 yuan to send 15000 products, and return cash according to 3% of the total annual sales.
Buy 10000 yuan, get 5000 pieces of products with face value, and get a cash return of 3% of total annual sales.
2. The municipal agent will buy 10000 yuan and send 5000 pieces of products with face value, and return cash at 2% of the total annual sales.
If you buy 5000 yuan, you will get 2000 products with face value, and you will get 2% cash back of the total annual sales.
Three alliance stores.
The image shop buys 5,000 yuan and gives 2,000 products with face value, and returns cash according to 1% of the total annual sales.
enclose herewith
1 All provincial and municipal agents this time. The products delivered by the franchise store image store do not include the delivery of the original contract.
This time, all provincial and municipal agents. A bottle of sweet orange unilateral essential oil with a value of 105 is sent to any boxed company image store in the franchise store.
This time, all provincial and municipal agents.
Franchisees and image shops put in any kind of boxes, and all packages have gift seals to reward beauticians (cash 2- 10 yuan). In order to increase the enthusiasm of beauticians.
This time, all provincial and municipal agents. All the packages of any box in the franchise store image store contain an experience card to reward customers, and the consumables required for the experience card are supported by the company according to the number of boxes.
To increase popularity.
This information comes from 138jm China Beauty Franchise Network.
1. All products in the newly opened beauty salon will be discounted at 6.5%, and each person will be limited to three pieces. If there are more than three pieces, they will all be discounted in the form of 15% discount.
All customers who enter the store can get a beautiful gift sponsored by the beauty salon. If they spend more than xxx yuan for free, they can take part in the beauty salon lottery. The specific lottery content and gifts depend on how the beauty salon owner sets it up. Under normal circumstances, there is no empty prize, which is generally divided into 1-4 prizes, and the fourth prize is also the smallest prize. What to send depends on how the beauty salon makes a plan.
3. After the amount of customers who spend money by credit card reaches xxxx-xxxxx yuan on the same day, they can get three facial treatments in the beauty salon for free, and so on. After the consumption reaches a certain level, you can get some item discounts or service discounts of beauty salons for free.