In the era when e-commerce is not fully rolled out and shopping channels are underdeveloped, opening a supermarket is a good business to make money. As long as you choose a good address and ensure the flow of people, you basically can't sell it. If the goods in the supermarket are more complete, almost all the local residents in Fiona Fang, who are miles away or even farther away, will become real customers and contribute to the supermarket.

Unfortunately, that era has passed. Now that e-commerce is developed, many people like to buy goods on the e-commerce platform, which is cheaper and more selective. But what most people buy is mostly practical or unusual novelty. For commodities such as rice, oil, salt, sauce, vinegar, tea, fresh fruits, vegetables and daily necessities, people will rely on community supermarkets, which gives small convenience stores such as supermarkets a living space.

In 2020, with the outbreak of community group buying mode, fresh goods, daily-use goods, and other platform explosions and local specialty goods will be provided by means of "pre-sale+self-promotion" for the shopping scenes of community residents, which will bring a big blow to local supermarkets.

Many supermarket owners admit that they have escaped from e-commerce and still can't escape the influence of community group buying.

As the saying goes, if you can't beat it, join. Physical supermarkets can develop a new way by combining the community group buying model. After the advent of the era of community group buying, many physical supermarket owners began to deal with:

Some big supermarkets choose to cooperate with community group buying platforms, open up online supermarket sections, and drive supermarket sales with the help of group buying platform traffic. The disadvantage is that you need to rely on third-party platforms to give the platform entrance fees and commissions.

Some small and medium-sized platforms choose to transform into community group buying leaders and act as self-promotion points, hoping to attract customers to the store, but many users leave after picking up the goods, and the conversion rate of shopping in the supermarket is not optimistic.

Other supermarkets choose to build a self-operated community group buying platform on the circulation line to counter the influence of giant community group buying. These include well-known supermarkets Yonghui, Wal-Mart, Yichu Lotus, and large and small regional physical supermarkets, which in turn rely on community group buying to empower the digital operation of the industry and open up new sales channels.

Physical supermarkets, with stores and employees, have advantages in purchasing ability and product selection, which is conducive to chain stores to create a one-stop complete consumption scene and directly obtain orders from community residents in this community group buying scene.