As we all know, Jasper is a condom brand, and its sales account for a major share of the market. In order to promote its products, Jasper released the product planning copy of its flagship store in official website, in which "Abalone" became more and more open with the passage of time, representing the happiness of women after marriage. Its original intention may be ridicule, but its vision makes people blush, and many female friends are even more outspoken and disgusting.
For this copywriting plan, Jasper realized his mistake after receiving feedback from netizens. This kind of propaganda may cause misunderstanding to women, so an apology statement was issued immediately. I have to say that Jasper planned this copy with ulterior motives. Although he realized that it was wrong and saved it in time, many people said that such vulgar publicity would not buy their products in the future.
From this copy planning, we can see that the planner itself has problems. Moreover, how did such a plan pass the audit? Can't the company leaders see the problem or disagree with such propaganda methods? Therefore, I think that the company's apology is endless, and the parties who don't respect women should come out to apologize and bear the relevant responsibilities. Only when you are deeply aware of your mistakes will you not make them again. I think this kind of copywriting planning is meaningless, a pale expression and the author's obscene biological expression.
Jasper is also a well-known brand, so big companies will have such disrespect for women? I think this may be a marketing plan originally expected, but it's just an eye-catching. This shows that in a fast-paced society, people and companies want to succeed in the fastest way, completely ignoring values. If the product planning copy has no cultural connotation and soul, then even if the publicity is short and memorable, it may not go further in the end. Because good planning is noble, has cultural value, can make people feel excited and respect individuals.
Jasper's latest copywriting plan sets a new bottom line and is the biggest disrespect for women. Because it is easy for women to regard such photos as metaphors for themselves. Such copywriting propaganda is unprofessional or maliciously planned. I hope that no matter what industry copywriting planning, we must respect consumers.