At present, B2C has developed in full swing in China, and it has become very simple for users to shop online. But there are not many innovations that really give users preferential treatment and convenience. Although every group network is not innovative, this model has been running abroad for a long time. At present, local group buying websites in China have developed rapidly and swept the world. For this new thing, it is full of infinite vitality in its infancy, and its development prospect is bright, but it also needs guidance.