LOEWE was originally founded by a group of Spanish craftsmen in 1846, and it is a big luxury brand in Spain. The main products are various leather goods? Luggage, wallet, wallet, etc. And high fashion. At present, it has been acquired by LVMH LVMH Xuan Ming Group. At present, it is the most? Older? Brand. LOEWE consists of four capital letters? l？ Flower composition. Let the brand embark on the world famous road.

First, the development of LOEWE.

As a luxury brand with a history of 170 years. With excellent production skills, it has been favored by the Spanish royal family. This opportunity injected royal blood into the brand. LOEWE's logo once wore a small crown to show off its royal blood. The brand's technology of making belts is excellent. LOEWE's leather hand strap technology is excellent and has accumulated a good reputation. 1965, the brand began to try ready-made clothes. Everyone knows that Galeries Lafayette and Armani used to be brand designers, but both ended in failure. LOEWE's masterpiece in this period is the iconic unlined handbag. Until 20 13, LOEWE was completely red. Jonathan William Anderson, the 29-year-old creative director, completely changed the old luxury goods.

Second, the flower body? l？ The origin of

The first thing Jonathan William Anderson did when he came to LOEWE was to change the original logo. Carrying out the classic symbol: the inflectional words created by the painter Vicente Bella for LOEWE in the 1970s? Slimming? . Maintained the original style of LOEWE. In ready-made clothes, I also got rid of the old style. Today's ready-made clothes exude an avant-garde atmosphere all the time. With the superb leather handbag technology before, the style was reformed and various explosive handbags were launched.

LOEWE's innovation not only brought earth-shaking changes to his own style, but also made consumers shine at the moment and brought great gains to himself.