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Why did newjeans go out of business?
Because the NewJeans Group comprehensively promoted the Korean paper incident.

NewJeans filmed a video promoting the so-called Korean paper culture, which appeared in the video. The so-called "Korean paper" used by Wang Xizhi and its production process caused a heated discussion among netizens in China after the video was released. Some netizens said that this was because NewJeans was stealing China culture. NewJeans introduces not the manufacturing technology of Korean paper, but the manufacturing method of China decal. Then the house collapsed.

Korean women's singing group NewJeans was launched by ADOR, a brand of HYBE, on July 22nd, 2022.