Use the visual center to highlight the object you want to express-when you make few pictures and the main body is clear, it is recommended to use the center typesetting more. Central typesetting has the function of highlighting the main body and focusing on the line of sight, reflecting the solid color of the atmospheric background and the gradient color of the high-end background.

Axial typesetting

Using axis symmetry, the picture display is regular, stable, eye-catching and generous-when the produced picture meets the central typesetting but the main area is too large, axis typesetting can be used. The symmetrical layout of the central axis can not only highlight the main colleagues, but also give the picture a sense of stability, so that the whole picture has a certain impact.

Split typesetting

Use dividing lines to make the picture clear, independent and oriented-when there are many pictures and paragraphs in the picture, you can use dividing lines for typesetting. Split typesetting can make all parts of the picture extremely clear and independent, and can have better visual guidance and direction when watching; Through the segmented volume, the primary and secondary relationship of each part in the current picture can be clearly defined, which has good contrast and makes the whole picture not only harmonious but also crowded.

Inclined typesetting

Through the oblique arrangement of the main body or the whole picture, the picture has a strong sense of rhythm and stimulates the vision-when the produced picture has rhythm, impact, instability, jump and other effects, oblique arrangement can be used. Inclined typesetting can make the plain picture generate alive. When you find that your picture is too rigid or stiff, trying to tilt an element in the picture will have unexpected effects.

Skeleton typesetting

Through the orderly arrangement of pictures and texts, the picture is rigorous, unified and orderly-when there are many words in the picture, skeleton typesetting is usually used. Common typesetting methods, clear conditioning and rigor in skeleton typesetting, make the picture stable, which is not a mistake, but it is a single typesetting method after all. Sometimes, in order to break the single and smooth skeleton type, we can also apply the form of Figure 3 above and add some rhythmic materials in a regular arrangement.

What typesetting skills and methods are there in e-commerce design? Bian Xiao, the global ivy, will share it with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

Poster typesetting and composition skills Poster typesetting and composition skills are as follows:

① Surrounding pictures. Rotate and diverge around a center. Or a combination of patterns arranged in a circumferential manner. It's called a circumgraph.

② Central symmetry graph. A symmetric graph with a central vertical axis or a horizontal axis or a central point is called a central symmetric graph. ③ Diagonal balance diagram. Have a strong sense of movement. A picture in which the main image is diagonally distributed is called a diagonally balanced picture.

④ Scatter balance diagram. The theme images are scattered in size. Or distributed on the screen according to C-shape, S-shape, etc. And form a certain spatial perspective feeling picture. This is called a decentralized equilibrium diagram. (5) plane repeat picture. There is almost no difference in the size of the theme image. Evenly dispersed or neatly arranged. A picture that produces a repetitive effect is called a plane repetitive picture. ⑥ Contrast symmetrical pictures. The picture is similar to symmetry, but it presents a patchwork contrast relationship (that is, poor contrast), so it forms a bright contrast picture, which is called contrast symmetry picture. ⑦ Balance the picture. The main image is in one corner of the picture and the auxiliary image is in the corresponding other corner. This is called a balanced diagram. ⑧ Central easy map. The center of the picture is relaxed, leaving a lot of blanks, and the images are scattered outside the center, which makes people daydream. This composition is called a central relaxation diagram. What are the skills of e-commerce visual design arrangement? Divide pictures by shape

① Straight cut. It is a common method to divide the picture into several pieces by rectangular cutting in the design of e-commerce print advertisements. The change of rectangular area, position and order makes the picture area clear, and the product information and advertising slogan are separated in several spaces, which makes the design calm, serious and rational.

② Arc cutting. That is, the picture is cut through the arc or the shape of the product itself, and the distance between the picture and the audience is narrowed by the soft and friendly expression of the curve, among which the circle or semicircle is the most common, which increases the picture level and also has a strong function of storing pictures and texts.

③ Oblique cutting. Tilt segmentation can make the picture feel faster and more dynamic, and the change of tilt direction and angle will bring subtle changes to the psychological viewing experience, breaking the horizontal and vertical graphic arrangement rules of the picture, which is quite sporty, rhythmic and fashionable, and is often used in sports commodity advertisements.

Comparison and unification of pictures and texts

① Split up and down. The visual status and communication power of pictures in e-commerce print advertisements are self-evident. It is one of the classic layout methods in graphic design to put pictures and texts in the form of equal parts up and down, which is simple and steady, and the information section arranged in skeleton is more common.

2 emphasize the left and right. Taking the browsing effect of computer screen as an example, most e-commerce print advertisements are displayed in a horizontal rectangular structure, and the left and right spaces can be flexibly used for layout design. The explanation, causality and complementary relationship between pictures and texts can be embodied by horizontal traction, which is more in line with browsing habits.

③ The whole and the part. When a painting is displayed, it can be inked on its local features and highlights, so as to form a strong contrast with the overall shape. It can not only make consumers clear at a glance, but also play a role in deepening memory and promoting selling points in promotion, which is more common in advertisements such as electronic products, luggage and jewelry.

Rule of detail winning

1 texture. Embedding the unique texture of goods into fonts, graphics or backgrounds can effectively control the quantity of picture materials, and at the same time expand the quality of goods, which is very convincing and creates the integrity and coordination between the foreground and background of print advertisements.

② Character spacing. Character spacing and line spacing are the most inconspicuous details in the picture, but they are also important factors that determine the level of the picture. In application, the specific value should be selected according to the characteristics of the goods. Usually, the compact arrangement gives people a strong visual impact, while the loose arrangement conveys a calm and relaxed meaning.

③ Point, line and surface. The mutual penetration and application of visual concept elements such as point, line and surface exist in every e-commerce print advertisement, which are interrelated and have their own functions. Taking lines as an example, whether it is solid lines, dotted lines or a series of text symbols, they can play the role of decoration, separation, prompt, explanation and guidance.

What are the skills of e-commerce visual design arrangement? Bian Xiao, the global ivy, will share it with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.