Yoga originated in ancient India and is one of the six philosophical schools in ancient India. Explore the truth and method of "the unity of Brahma and Me"! Modern yoga is mainly a series of methods to cultivate one's self-cultivation, so that people can find a piece of pure land in the busy and noisy urban fast-paced life! Through yoga posture and skills, improve people's ability in life, psychology, emotion and spirit! It is a way to achieve harmony and unity of body, mind and spirit! Therefore, the publicity of yoga drainage must bring people a pleasant, relaxing and professional effect! At this time, you can promote publicity through several major forms of expression. This is just my own opinion and suggestion. I hope it will help and inspire you!
One: Online promotion
1, WeChat friends circle advertising fixed investment plus applet
Promote it with short videos and soft texts. The content can be professional action details, skills and methods of breathing training, performance of life quality and state.
2. Construction of WeChat circle of friends
Curators can lead teachers to shoot some professional videos of life and health care, and can create personal friends circle IP according to different specialties and majors.
3. WeChat community marketing
Every yoga studio should set up an exchange group with customers. At this time, you can initiate topic discussion and interaction through life, family, children's education, husband and wife's way of getting along, workplace, cooking, etc. You can invite offline psychological counseling classes and life education classes through community methods and skills to let customers come to your yoga studio to experience and learn!
4. Online public platform
For example, Tik Tok, Today's Headlines, Watermelon Video, Aauto Quicker, etc. are used for dissemination and promotion! With the help of the fan flow pool of Tik Tok platform, you can shoot short videos and broadcast live! Every yoga studio has its own cultural and spiritual strength! So original content can make your yoga studio stand out from many competitors! Edit valuable soft articles, let your potential customers know and recognize them through today's headlines, and promote and share them, which can also effectively play a role in drainage!
Two: offline promotion
1, open life class
Learn about your yoga studio through lectures, parties or inviting new customers!
2. Business alliance
Through similar businesses in the same direction, do the action of "customer replacement", "Where are your customers? Where do customers spend their money? Customers spend in other homes, can you become a drainage tool for other businesses? " Look for cooperative businesses and conduct mutual diversion through effective cooperation!
Three: "one person, one order" student coach * * * with promotion.
The yoga studio should design a plan that is attractive to both students and coaches. Let your employees and your students become the promoters and sellers of your customers! Let them be happy physically and mentally, improve their quality of life, and at the same time drive friends around them to participate in the healthy life of yoga! In this way, the drainage purpose and service purpose of "everyone for me and I for everyone" have been achieved!
The above contents are some methods and directions I give for how to drain the yoga studio!