Box Office Rankings of Chinese Mainland Films in 2000
1, life and death choice 1. 1.65 billion yuan.
2. Endless 35 million yuan
3. Lonely men and widows: 34,265,438+10,000 yuan
4. 30 million yuan in one breath
5. In the Mood for Love is 30 million yuan.
200 1 China Mainland Movie Box Office Rankings
1, shaolin soccer 60 million.
2, big 42 million yuan.
3 slimming men and women 30 million yuan
4. The accidental spy is 29 million yuan.
5, full-time killer 25 million yuan
Box Office Rankings of Chinese Mainland Films in 2002
1, hero 250 million yuan
2. The legend of Tianmai is 35 million.
3. A westward journey is 23 million yuan.
4, love undercover 22.5 million yuan.
5, marry a rich man 2 1 ten thousand yuan
6. The lion roared 20 million yuan.
7, peerless b19 million yuan
8. Left to right, 6.5438+0.3 million yuan.
Carla is a dog. 9.5 million yuan
10, looking for a gun 9 million yuan.
The box office of "Hero" is 5- 10 times that of the previous year's box office champion, which is almost the sum of the other top ten movies in that year. We call it a box office miracle. Here, we are not saying that an extra1.200 million or even a box office of 200 million is a miracle. We use two logics to define the box office miracle:
1, at least double the amount to improve the box office, for example, the previous 30 million, suddenly rose to 60 million, or 90 million.
2. Break through an important barrier, such as 1 0 million, 10 billion,10 billion, 2 billion. Such an important breakthrough is also called a box office miracle.
Based on these two logics, we can choose the box office miracles in recent years (not long, such as Shaolin Temple, because the currency was different at that time, and now inflation is too strong, and it was not a commercial movie at that time, but a government-controlled movie).
Then the hero is the Tangshan earthquake, let the bullets fly. Because these two films have made more than twice the box office on the basis of heroes.
If foreign films are included, the box office miracles are Titanic, Avatar and Transformers.
If the standard is lowered, the box office miracles of domestic films can be counted as several: If You Are the One, The Founding of the People's Republic of China and Ip Man 2. We put these box office miracles together: Hero, Tangshan Earthquake, Let Bullets Fly, Avatar, If You Are the One, Transformers and Titanic. These are enough for us as research samples.
We found that the box office miracle mainly has the following reasons:
First, system innovation and model breakthrough. This is represented by "heroes". Hero completely revolutionized the old film distribution method, and the film production completely borrowed from the foreign blockbuster model. The proportion in Aodong has increased from 35% to 40%, and big production+big star+big marketing has mobilized the passion of Chinese people for movies at once. The reform of the system has brought about a blowout of the box office, which is the most powerful one, because the box office of the leading actor is almost the sum of the box office of other top movies in that year.
Second, word-of-mouth communication. Represented by Let Bullets Fly and Tangshan Earthquake. Zhang Yimou's blockbuster model has attracted others to follow, such as The Banquet, The Promise, Golden Flower and even The Founding of the People's Republic of China, all of which have no typical box office miracle significance. At this time, The Great Earthquake and Let the Bullets Fly were born. One with tears and the other with blood-stained passion attracted movie audiences into the cinema with word of mouth as the core, which caused a frenzy of movie box office. What is even more rare is that "Let the Bullets Fly" has achieved a good box office in an almost completely competitive stall. It is a victory of free competition and market economy to compete with other films.
Third, visual wonders. Represented by Titanic and Avatar. Its visual effect made Lu Chuan bow down and of course attracted fans. Needless to say, this.
Fourth, special themes. Represented by Tangshan earthquake, founding of the People's Republic of China and Transformers. The theme of the earthquake is that the China earthquake has just passed, which is easy to attract people's attention. The Founding of the People's Republic is the first all-star interpretation of the theme of the founding of the People's Republic of China, and it has a good box office. Transformers and even the former underworld are box office blowout caused by special themes.
These are four main reasons. Of course, there are still many places worth analyzing. I found four root causes. At the same time, I analyzed the reasons for the box office failure. These films include: Guan Yunchang, Martial Arts, The Orphan of Zhao, bodyguards and assassins, The Legend of the White Snake, and Young Woman. Perhaps the most controversial movie is bodyguards and assassins, which has a box office of 300 million. How can it be called failure? So many stars, 300 million box office is not a failure, and even the cost is not recovered.
First, word of mouth failed. On behalf of Guan Yunchang. Poor word of mouth is the root cause of poor box office. No matter how you promote it, such as Guan Yunchang, even if you have the two most popular stars, namely, Jiang Wenchaozi and Donnie Yen Ip Man, even if you have the best-looking and coolest posters and trailers, the box office still fails. White snake is also a poor box office.
Second, the theme is old-fashioned and the audience turns off their appetite. On behalf of orphan Zhao, young woman, white snake biography. The audience has turned off their appetite for the continuous blockbusters of ancient costumes, and they can't bring them up any more. The first shot is innovation, and the second shot is stupidity. Orphan of Zhao has the best star team, Ge You+Huang Xiaoming+Fan Bingbing, and the best director. The box office is still a mess. There are more female generals in Yangmen, and the legend of the White Snake is an old story. Where can we arouse the enthusiasm of the audience?
Third, fierce fighting hurts the body. Stands for Bodyguards and Assassins and The Legend of the White Snake. "bodyguards and assassins" and "Three Guns" are very fierce, but they think it will be profitable, but they will lose the audience's enthusiasm for the film; The white snake and the painted wall fought and blacked each other, and both of them were defeated. No matter how big the star is, the fight will hurt both sides, and the combination will benefit both sides.
Most happy families know each other; Every unhappy family is unhappy in its own way. In the film circle, on the contrary, good movies have their own merits, and most of the box office failures are familiar, so there is no need to summarize them too much. These three are the root causes of box office failure.
In contrast, we know how to have a good box office and avoid a bad box office. What does the box office rely on?
First, today's movie box office miracle depends on word of mouth, not hype. This is the greatest progress of China's films. From 20 10, you can shoot several blockbusters and speculate, and almost all of them have box office, such as house of flying daggers, banquet, promise and so on. The box office can be hyped. But after 20 10, China's audience has matured. No matter how big a star you are, such as Guan Yunchang, your posters and trailers are impressive, such as The Legend of the White Snake, even your director, such as Spielberg, or your production, such as The Adventures of Tintin. If you can't win the audience's reputation, you can't dream of a box office miracle. Box office miracles such as Tangshan earthquake, if you are the one, let the bullets fly, 33 days of lovelorn love, big stars such as Guan Yunchang, The Legend of the White Snake and the Adventures of Tintin, 3D international director, if you don't have a good reputation, you will never have a box office miracle!
Second, the current film is not necessarily based on the schedule and schedule, but on the quality of the film. The number of cinemas in China has increased by nearly 10 compared with the heroes at that time. If fully utilized in the current period, it can generate 2.5 billion box office, which can accommodate five movies like Hero (plus inflation) to be released on the same day. In other words, as long as the movies are good, even if five movies are released at the same time, there can still be a box office miracle. "Let the Bullets Fly" proves everything. Under the attack of Zhao orphan, the legendary swordsman and You Are the One, it is no joke to let the bullet fly to the 700 million box office. At the same time, if the movie is not good, even if I give you the best schedule, it will be useless, such as The Legend of the White Snake, Guan Yunchang and At the Beginning of the Great Renaissance. A state-owned enterprise file, a May 1st file, nobody cares. Of course, the role of schedule and film arrangement still exists, but it has declined, especially after the 33-day box office miracle of lovelorn love and the box office shutdown of young women. The adventures of Tintin and the beginning of the Great Renaissance, cinemas and producers will understand this. It is precisely this that Zhang Weiping dares to operate in the eight major cinemas.
Third, marketing must be strategically positioned. Although the film quality is very important, the marketing concept is also very important. Many people misunderstand that marketing means shouting slogans, advertising, making posters shocking, making trailers fantastic and inviting many big stars. In fact, they are all wrong. The real marketing is to find the first, the only, the theme, the topic and the commanding heights. Find the first one and do it first. For example, the first person to do 3D has a miracle, for example, the first person to shoot a big earthquake has a miracle, the first person to shoot more than 100 stars has a miracle, and the second one will be poor unless other contents are injected. The only thing I'm looking for is to find something that others haven't filmed in recent years, and use actors, such as Zhang Yimou to find a brand-new college student actor, and Xiaogang Feng to find a big earthquake that others haven't filmed. Finding a theme is to find a theme that can stimulate the nerves of the audience. It is the direction of mainstream movies in the past, such as earthquakes, such as love, such as lovelorn, such as Transformers, such as aliens, rather than the old-fashioned theme. Finding a theme is the most important index to measure a producer's basic skills and marketing level. Finding a topic is to be at the center of the topic everywhere, so that movies can be the object that audiences often see and hear. Looking for the commanding heights is to lead competitors by the nose, not to follow competitors' ass, which will cause people instead of others. No movie has ever been a box office miracle after someone else's ass.