Jing Tian, as the spokesperson of this product, promoted the "fruit and vegetable" food he produced and operated. The related "fruits and vegetables" food is a common product, but the company claims that it has the effect of "preventing the absorption of oil and sugar" when promoting, and there is no effective evidence.
In the case of untrue, false propaganda is carried out to drive more people to believe that this untrue effect has played a bad role. Taking two pills after meals is not easy to keep a good figure, nor can it relieve the greasy feeling of food.
Jing Tian made a profit of 2.579 million yuan from this advertisement. According to the Advertising Law of People's Republic of China (PRC), the Market Supervision Bureau confiscated Jing Tian's illegal income and fined him 4,642,200 yuan.
* * * The total amount of fines and confiscations is 7.221.2 million yuan. Because advertising endorsement is illegal, the corresponding price is not only a lesson for the company, but also a lesson for the celebrity endorsement responsibility. I appeal to everyone not to blindly follow the crowd and clarify the facts.
For this phenomenon, Jing Tian posted an apology on social software! With a corresponding attitude, Jing Tian and the team cooperated with relevant departments at the first time and made a solemn apology for its negative impact.
As a literary and art worker, Jing Tian is deeply aware of the omissions in his work. She will be fully punished and pay all the fines at the first time. In the future work, we will be responsible to consumers, and this phenomenon will not happen again.
Correct mistakes in time, resolutely put an end to such things, and the staff around Jing Tian should also have a good review. In the future work, do a good job of auditing and reflect deeply this time.
The occurrence of this incident has also greatly affected other brand endorsements in Jing Tian. Dior, a well-known brand, deleted the publicity related to Jing Tian. At the end of last month, Jing Tian was still publishing articles to promote Dior's brand, but now it has been deleted by the brand.
Afraid of being implicated in these things, Tian Jing made an obvious cut, which is also paying for his own mistakes. I hope that every artist will take a sincere attitude, speak for himself, and don't cheat consumers, so as not to lead to an unbearable situation.
In the next time, Jing Tian and Jing Tian's team should reflect well and show sincere attitude in their future work. I don't know what you think of this matter.