I believe some friends have heard that health care is a very hot and promising industry, so some friends plan to invest in the health industry. I would like to ask if there are any suitable health entrepreneurship projects? The following are the top ten health entrepreneurship projects I have carefully arranged. Welcome to read the collection.

1, dietitian business.

The health industry advocates people to pay attention to health care, so how can we do it? From the scientific diet, nutritionists can give you great guidance. If you want to keep healthy, you can help you configure a nutritious diet through a dietitian to avoid overnutrition or malnutrition caused by too much or too little nutrition intake. To be a nutritionist, you need professional study and training. After obtaining relevant certificates, you can start a business in a hospital or school.

2. Family medical institutions.

Family medical institutions are also popular entrepreneurial projects under the health industry, including the establishment of nursing homes or professional medical escort companies to provide professional guidance and services to families in need.

3. Mobile physical examination.

Have you ever heard of the concept of mobile physical examination? Mobile physical examination is to publish information on the internet. If the customer has inspection requirements, the mobile inspection team can go to the customer's home or office to carry out vaccination or various inspections for the customer, and provide convenient health support for the customer to the maximum extent.

4. Midwifery/Doula service.

These services include family planning, childbirth and child health care. , and generally family-centered, providing personal tailor service programs.

5. Personal trainer training.

In the future, private servers will become the preferred service type for many families and individuals, because private servers are not only private, but also the service scheme and content are more targeted, convenient and fast.

6. Massage.

When it comes to the health industry, you can't help but mention massage services. This project inherits the ancient Chinese medicine culture and can tailor any service for customers. You can open your own shop and form a cooperative relationship with hospitals and clubs. Or provide private one-on-one long-term service if you have your own customer source.

7, the patient's diet

Presumably, many people have had similar experiences: when relatives or friends are hospitalized, the problem of diet is often a problem, so we need to pay attention to nutrition and various taboos. It takes time to do it yourself, so buy the right one. If we can open a restaurant next to the hospital for patients, the business will not be too bad. After all, patients just need it. The only thing to pay attention to is the nutritional collocation of diet, and practitioners need to have certain health care knowledge.

8. Foot bath shop

Foot bath health care is a very common health care project in the health care industry at present. One-time investment, long-term profit, it is easy to get rich. At present, there are many foot baths in the market, such as Fuqiao and Liangzi, which have built foot bath industry brands and become the choice of many people who are committed to investing and creating wealth.

9. Health insurance

It mainly includes medical insurance, sickness insurance, disability income loss insurance, nursing insurance and medical accident insurance.

10, pension service

Provide necessary living services for the elderly and meet their basic needs in material and spiritual life.

Health industry entrepreneurship project

Opportunities in the future 10 billion market

First, direct sales. According to some data we collected last year, products like Amway, Perfect, Unlimited and Cenozoic have shown a trend of 10 billion. This shows that the market for basic nutrition and basic supplements is developing well.

When analyzing the sales model of a product, we will look at the consumer groups, channels and product forms it covers.

Take Amway as an example. First, the crowd covers a wide range and belongs to mass consumer goods. Second, the channel is also a big channel. More than 2,300 outlets nationwide, with direct sales of 300,000. Third, most of his 30 flagship products are around 300 yuan. In other words, what constitutes a huge sales volume must be bought by consumers and must be able to buy it repeatedly. So 100 yuan to 300 yuan is a golden price line in the daily supplement of health care products.

Second, the channel itself. Take Tomson Bianjian as an example. Why can you get a hundred times premium in the capital market? First, its products are positioned in cheaper Amway. Its core essence is that with the help of Amway's education for so many years, it used to be similar to medicine, and consumers bought health care products to solve some problems, and later it developed into some basic nutritional supplements.

In addition, its channels are very developed, with more than 30,000 counters, more than 500 chain nutrition centers and 96 chain pharmacies among the top 100 in China. Therefore, Tomson Bianjian's 10 billion market, channel power and brand power have played a key role.

Third, the sales model. Marketing is characterized by deep communication, strong emotional stickiness and word-of-mouth stickiness. The core competitiveness of marketing is actually emotional marketing, which is not so much selling products as selling people's feelings. We have an island relative in Zhenghe Island. You can see that he has a 10,000-person sales conference in Shanghai Benz Theater this month. In the sales of this conference, he will sell 654.38+0 billion. What is his innovation? It is to achieve the ultimate in emotional marketing and in-depth education marketing.

Fourthly, the legend of Polygonum cuspidatum that we are going to visit today. This project was introduced from Japan, especially cross-border. It is not only a health chain theme club, but also a chain store of a series of health products. Then there is an educational exchange with both experience and depth.

Fifth, a series of chronic disease rehabilitation products with specific population, specific stage and specific formula. In the 12th Five-Year Plan of China, there is a special article about a very important rehabilitation market in the future aging cities. Then we helped Jiang Zhong make a brand called Chu Yuan.

Sixth, traditional tonic. In the future big health field, the market that China must exist is the innovation of traditional tonics. For example, the grass that is extremely popular recently is an upgraded version of Cordyceps sinensis. The essence of its upgrading is that it does not need consumer education. Only through the technical innovation of dosage forms can the traditional nourishing concept be better integrated into modern life. The retail market for this product has reached 3 billion pounds.

China has a nourishing culture of 5,000 years, and this market will never disappear. The future must be a combination of tradition and technological innovation, which can better integrate into contemporary or modern life.

Seventh, the maternal and child market. The characteristic of this market is that parents are willing to pay a high premium, so the brand is very safe and authoritative, and it is a market segment worth studying.

Eighth, the health service market. Many foreign products extend health services to customization, combining databases, Internet and personalized solutions, which may be a market for health services in the future.

Some cases I've done.

Case 1: Jiang Zhong brand Jianwei Xiaoshi tablets, which changed medicines into health care products.

Jiang Zhong brand Jianwei Xiaoshi tablets were produced in 2004. In recent years, it has increased from 300 million to 654.38+700 million. What is its core strategy?

First, at that time, its direct competitor was motilium, which was positioned as a digestive aid. We have repositioned it as a daily digestive health care product, expanding the consumer population and consumption opportunities. At first, Jiang Zhong was basically an old version. Later, we expanded some new people, such as taxi drivers and white-collar workers. It has also expanded some use opportunities, such as from stomach pain to daily "chewing after meals", and this change has also produced a market of 200 million to 300 million. Including the Spring Festival and other festivals, one year we filmed the Spring Festival version of Guo, and the advertisement generated tens of millions of sales.

Secondly, subdivide a children's market from the adult market. Different categories of medicine and health products have different consumption opportunities and frequencies, so we changed the consumption of adult clothes from 1 to 2, and launched special children's clothes, which generated a market scale of 400-500 million for rivers and lakes.

Third, the extension of channels. From provincial capital to county seat.

In short, we just changed its category attribute from a medicine to a health care product! Today we are all discussing how to make a product bigger, but we should know that different categories have different consumption characteristics. Why Wang Laoji can achieve more than 20 billion yuan is to use the concept of fear of getting angry and turn herbal tea into a fast-selling product.

Of course, the change of category attributes must be supported by products, because Jiang Zhong brand Jianwei Xiaoshi tablets contain five ingredients, namely Radix Pseudostellariae, malt and hawthorn, all of which are homologous in medicine and food.

Another case is the golden voice of Gui Long pharmaceutical industry. They began to give a very professional explanation for chronic pharyngitis, which corresponds to a very narrow population. Later, by expanding the symptoms, the brand changed from medicine to fast-selling products.

Case 2: Chu Yuan and Jiang Zhong mushroom biscuits, looking for opportunities from market segments.

This is the opportunity we found in the market segment. Because we found that when consumers see patients, their choices are very chaotic, and we thought at that time, is there a possible market for medical gifts or patient rehabilitation? After that, we turned to customize products for customers.

The second case is monkey mushroom biscuits. This biscuit has just been launched from September 1, and the market target for the first year is 600 million. We found that Jiang Zhong has occupied a very important brand asset among consumers for so many years, that is, strong stomach. In the past, Jianwei was a small tablet, which was an edible or non-edible product with low attention. The bottleneck of Jianwei Xiaoshi tablets was about 2 billion. How to expand the market again? It must turn to the direction of selling products quickly. So let's assume that there is a kind of biscuit specially for nourishing the stomach. After a series of interviews with this hypothesis, what did you find later? 60% of patients with gastric diseases bring cookies all the year round and basically eat them two or three times a day. Then this market is very huge.

Entrepreneurial project channel

Based on this assumption, we began to reverse design products, and please allow us to create this professional image. At present, it has just been launched for more than a month, and the dealers are very enthusiastic. He will probably pay back the money in the first phase, and now it will probably exceed 654.38+0 billion.

Case 3: melatonin and delicious duck neck, reshaping the brand

We usually work with three types of customers:

The first category is the incubation of this brand and how to position a new product and new market.

The second category is the sales bottleneck encountered by old brands when they expand.

The third category is that its brand image is aging and needs to be reshaped.

When we received this melatonin, we didn't accept gifts for the New Year this year. We only accepted the real-life version of melatonin, which was very impressive, but the reputation was very poor.

How do we reshape it? It is to create an anime character version and its real youth version to help them reshape their brand image. However, the essence of melatonin is not a health product, but a gift.

The trust of health care products is relatively low, and it is often necessary to choose stars with high integrity. One of Jiang Zhong's most successful strategies is to make good use of celebrities. From Ge You, the earliest Jianwei Xiaoshi tablet, to Jiang, and then to Zhang Guoli and Chen, he found a star with very similar brand temperament, which made the attention of this product increase rapidly.

We did a test and put in a version of the advertisement. With and without advertisements, the power consumption was probably above 50%, which shows that stars played a very important role in the initial stage of brand establishment.

Another example is the delicious duck neck. Opening this category is from this roadside stall to a professional chain, so especially according to this model of McDonald's, we are building it into an international health and leisure brand. In fact, our positioning is braised snacks, from regional snacks to snacks, we have made a series of upgrades to it.

Some of our relatives on the island are leading enterprises, but they are not leading brands. There is a big difference between the two. Leading enterprises are not leading brands, but leading brands occupy a category position in the eyes of consumers and have a very high premium capacity. The combination of marketing and brand is the core and fundamental demand of customers. Advertising marketing is only a tactical level, so we need to think about the brand of an enterprise from the perspective of marketing, and we need to master three levels: Tao, law and technology.

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