Low threshold, high mobility and no clear industry standards have become the most typical characteristics of the fitness industry.
At present, there are hundreds of fitness training institutions on the market, most of which need 2-7 days to get the certificate, and they can get the qualification of coach at almost no cost, which also makes the level of coach uneven.
If you want to be a truly professional and reliable fitness instructor, your teaching experience and your own training level will be more reliable and closer to reality than those provided by the crash training institutions.
For most people who want to be a coach, don't think about how to be a coach.
Instead, we should first think about how to become an excellent bodybuilder and then think about how to become a coach.
If you don't know fitness, isn't it harmful to be a coach?
The current industry atmosphere is that too many people who don't know fitness want to be coaches, which eventually leads to the criticism of the fitness industry.
If you want to be a coach, you should first lay the basic skills yourself!
I am more than half a practitioner. I started to keep fit in 2000. I translated some English materials in 200 1 and contacted some professional athletes and coaches. These experiences have strengthened my confidence. I only regard fitness as an ornament of my life and income, and try not to put all my career in the fitness industry.
Since 18, I have been practicing my original decision and have my own job (not related to the fitness industry); Body-building knowledge reserve becomes a skill. I can earn pocket money as a part-time coach and improve my communication skills while teaching. When the time is ripe, I will participate in the operation of the gym in the form of technology shares.
Now formally answer the question of the subject; Now the prospect of fitness industry is good, and the present situation is a bit mixed. Compared with other industries, the pyramid structure of fitness industry is more obvious, there are many social rules and the industry is not simple. The vast majority of practitioners are at the bottom, rushing for their livelihood and sales tasks, and have no extra energy and income to study. Of course, those who can pursue advanced studies will naturally go to by going up one flight of stairs.
The domestic fitness industry has been favored since the 1990s. At least in the 1990s, the sports channel has various aerobics and training programs every day, which has developed tepidly for many years. The relevant policies introduced around 20 14 have successfully attracted the attention of capital in the fitness industry, and the improvement of modern people's attention to health has created today's situation with good prospects!
Let's start with a mixed bag. Let's just say one thing: Do you have enough time to participate in sports activities, run and jump, play ball games and play football in primary school, junior high school and senior high school? I don't think so.
At present, a large proportion of domestic fitness coaches are non-professional and have limited fitness experience. After months or even weeks of training, they will go to their posts, and then ordinary people who have never participated in sports will be trained by coaches with little knowledge. ...
It is not surprising that there are all kinds of strange images and statements.
The status quo is over. How to choose is up to you. Everything has two sides. The so-called chaotic times make heroes, and the chaos in the industry also means that it is easy to get ahead and have more opportunities. If you are confident, then join this industry and take promoting the progress of the industry as your direction.
I am here to give you a brief analysis.
20 18 is a bleak year for the fitness industry. Numerous gymnasiums and studios closed down, and many studios and gymnasiums opened. Just like every industry, people who enter the industry first often earn a lot of money, and those who enter the industry later often become the pick-up man.
The next few years may get worse every year,
From June, 2065438+08, with the Sino-US trade war, the domestic economy began to slow down. I don't know if you have paid attention to the housing prices around you. The housing prices in first-tier cities have fallen (mainly second-hand houses) ... By the end of 20 18, Internet companies had laid off employees on a large scale. It seems that China's economy will probably go back to the old road of the 2008 economic crisis;
Of course, back in the fitness industry, I know several coaches who open studios. In the second half of the year, they are basically losing money, or flat, and they can earn less money. ....
If this situation continues to develop, most people who can survive may only be chained and have a lot of money.
The above is just a simple analysis of the current economic environment. It is predicted that if we can survive the next three years, there may be better development in the future.
So how should we deal with it?
First of all, let's analyze the current chaos in the fitness industry.
First, the homogenization competition is serious and the model is single.
At present, the known modes are gym, studio, internet fitness, small gym with internet connection, and super gorilla exercise ... Although there are several ways, in general, the first two can be adopted. If the latter is not rich, it will not develop earlier.
The second is the proliferation of training qualifications.
All kinds of certificates, with the arrival of the prosperity of the fitness industry, also show a rapid development trend. However, these qualifications are not universal in many cases, and many of them are not particularly suitable for the certification of fitness instructors.
Third, the entry threshold for fitness instructors is too low.
Practitioners in any industry need to pay a lot of things constantly; Its premise is to have the ability to learn and store knowledge. For example, if you explain which muscle it is, you don't know. How to judge this person's exercise effect? At present, the proliferation of fitness instructors has also prompted the indiscriminate issuance of qualifications.
There are many, many details, so I won't say them. Everyone can express their opinions and look at their own situation comprehensively.
—— Experience from fitness entrepreneurs
Welcome everyone to leave a message and pay attention.
Fitness is a healthy body. Literally speaking, fitness belongs to a kind of health industry. As we all know, the health industry is a sunrise industry. The report of the 19th National Congress of the Communist Party of China reiterated that "healthy China attaches importance to the development of health industry", which undoubtedly promoted the health industry to a national strategy, which will provide a good policy orientation and environmental soil for the whole health industry. There are many fitness industries, such as: fitness projects based on equipment strength, yoga projects based on cultural and artistic sports, all-round adjustment of human health, various ball games based on sports, swimming and so on. Including the square dance that is popular all over the country. , all belong to the fitness industry. So many fitness programs serve people of different classes and needs. Because, no matter who you are, you want to have a healthy body and a healthy mind. Everyone wants his family and friends to be as healthy and happy as themselves. So the fitness industry is a sunrise industry, and everyone needs it. There is no doubt about the future of the industry.
In fact, there is a good yoga studio at present, because yoga is on the rise now, and it doesn't cost much like other sports. Another reason is that women's money is the best, because yoga is really suitable for women to practice, so this direction is very gimmicky. For example, you can see:
Being old is a woman's greatest sorrow. Smart women should learn to make themselves beautiful from the age of 30.
Mimi's quotation: practicing yoga makes you in good shape and shine all over.
Being old is really a woman's greatest sorrow. Women always want to keep their looks, thinking that they can keep all the beauty in the world, but it's not that easy. Women are afraid of aging and should choose to start caring for their bodies and skin at an appropriate age. In fact, smart women have learned how to make themselves beautiful and how to stay beautiful since they were 30 years old. For example, practicing yoga, what Xiaomi wants to talk about today is one of them. Little fairies should study hard.
Look 1: yoga detoxification makes you look better.
Whether staying up late or whatever will increase the accumulation of toxins in our body, releasing ourselves and expelling toxins from our body by practicing yoga will make our skin smooth and shiny!
At the same time, the peak variant can help us strengthen waist exercise, with legs straight and bent down, arms straight and bent down, palms open to support the ground, left leg straight and supported the ground, right leg lifted from the back, and calves bent up.
Wheeled stretching can help us exercise our waist. Bending is still supported by straight arms, only one arm is needed to support the ground, and the other arm is attached to the side, so that the right leg is straight and the left leg is on the ground.
We'd better practice handstand on the yoga mat, and pay attention to protecting the cervical spine. First of all, do handstand with the help of arm strength, and the whole body should be straight. After adaptation, let your head support your body and your arms stick to your sides.
When practicing the half-moon shape change, we should pay attention to the left and right exchange movements and repeat the practice. First, bend the left leg and left arm to the ground, lift the right leg and bend upward, extend the left arm upward, and grasp the right palm with the right hand.
Look2: Beautiful lines also need the help of yoga.
After reducing fat, yoga can help us to correct our body shape, tighten our body lines and make our curves confusing.
The practice of handstand is very hard. Handstand is better than handstand. Bend over, bend your legs, straighten your arms and support the ground. Use the strength of arms and waist to make the whole body do handstand. Your legs can be bent and intertwined, which is conducive to ensuring our stability.
The effect of head-elbow handstand is similar to that of head-hand handstand, but its stretching posture can also stretch our ligaments, so that the right leg is pressed down to ensure straightness, the left leg is bent in situ, and the calf is upward.
Scorpion-like strengthening posture will soon give us beautiful waist and leg lines, with arms bent and arms propped forward, legs raised in an inverted posture, body lowered and legs bent from front to back, left toe propped in front of head and right leg bent upward.
A variant of crane Zen, the legs are bent, the arms are straight and supported on the ground, the upper body is tilted and the legs are lifted up, and the knees and elbows are attached to the ground. When finished, the legs should be straight down in turn, the soles of the feet should be on the ground, and the upper body should be next to the legs.
Look3: Stick to yoga and improve your mental state.
Poor spirit can also affect skin color and even physical health. Practicing yoga every day can effectively ensure our relaxed and happy mood and improve our daily quality.
The reinforcement posture of the slope can improve our endurance. Back to the ground, straighten your arms to support the ground, and extend your legs to support the ground. After holding it, bend your legs and let your left leg pass through your arm and straighten it.
If the standard wheel makes everyone feel uncomfortable in the abdomen, you can lift one leg to keep it straight and support the ground with your toes, which will not affect the exercise effect.
I believe everyone has practiced the lunge. The left leg bends the sole of the foot 90 degrees to support the ground, the right leg straightens backward, and the left arm twists 90 degrees to the left. The left arm is extended backward, with the palm on the right leg and the right palm on the left knee.
One leg of the side slope is extended. When the body is opened, the right arm and right leg are straight, the right palm supports the ground, the left arm is straight, and the left leg and the right arm form 180 degrees. The left leg should be straightened up to the extent that the left hand can grasp the left foot, and this pose can be completed.
Keep practicing every day. I believe that everyone's current state will get better soon, but I hope everyone can keep practicing in the future, and although there are good exercise methods to help everyone exercise, Xiaomi still hopes that everyone will stop doing things that hurt their health!
The fitness industry covers a wide range, including commercial fitness clubs, various fitness studios, personal function training studios, and related equipment manufacturing and sales, training schools and other institutions.
From the perspective of commercial investment and operation, the fitness industry mainly refers to the sports and leisure industry. Let's talk about the development prospects of commercial fitness clubs.
First, the policy.
The country is vigorously developing the fitness industry and a sports power, implementing the outline of the five-year national fitness plan, and giving policy support and support to various sports industries and sports and leisure industries.
Second, the market.
At present, the fitness industry is still in the development stage, and the fitness demand has become the fifth kind of demand after the basic necessities of life. Moreover, the proportion of fitness people in China is still very small, and the market development space is extremely broad.
Third, the development space.
With the progress of society and the gradual expansion of market demand, market dividends are gradually emerging. Traditional commercial fitness clubs and internet fitness are two main commercial forms, each with its own advantages and disadvantages, and its functional orientation is complementary, so there will be no question of who will replace who. In the future, the fitness industry will develop in two directions: popularization and specialization, which belongs to the sunrise industry and has great development potential.
Seven wheat data for you to answer!
With the rapid development of China's economy and the improvement of living standards, people began to pay attention to their own health, and spontaneously formed a sense of exercise. Judging from the data of Qimai, the search index of the keyword "fitness" in recent January shows that the fitness fever has been rising since February 6 (the second day of the New Year's Day).
In the past month, the continuous rise of the "fitness" search index also proves that users have strengthened their awareness of fitness. After all, "they gain three pounds every holiday". With the rise of the national temperature, summer is coming, which is a good time for many users to lose weight.
According to public information on the Internet, there were *** 5 1 financing projects in the fitness industry in 20 17, and there were 35 financing transactions in 20 18 (excluding strategic investment and mergers and acquisitions).
Although the number of financing transactions decreased by 365,438+0.2%, the transaction amount showed an upward trend. At the beginning of the year (1.2), Guangpigsty Fitness announced the completion of the 5 1 10,000 A+ round of financing. At present, the domestic enterprises that have completed the D round of financing include Keep, Leke Sports and Super Orangutan. It can be seen that investors are still very optimistic about the fitness industry.
National fitness is a national policy, and the state spares no effort to improve people's physical fitness and quality of life. Physical health is closely related to our quality of life. As the saying goes, "there is nothing wrong with illness, and there is nothing wrong with money." We have no money, but a healthy body can have it. Moreover, with the development of society, people's awareness of fitness is getting stronger and stronger, and fitness is no longer exclusive to the upper class. And with the progress of science and technology, gyms are becoming more and more popular, and the cost of fitness will be greatly reduced. So the prospect of the fitness industry is definitely right.
With the increase of gymnasiums, the demand for fitness coaches is in short supply, but there is no shortage of coaches in gymnasiums, but there is no shortage of amateur and professional fitness coaches. Because fitness instructor is a technical industry, it is necessary to provide members with scientific and effective fitness programs instead of fooling around. In the end, I can't achieve the training purpose and get hurt. Such a fitness instructor can't survive, members don't recognize it, and there is only a dead end.
Therefore, it is necessary to participate in professional fitness instructor training.
Now people's fitness awareness is getting stronger and stronger. The stars are all working hard. So the fitness industry will develop better and better in the future!
According to the policy, the fitness industry has been getting better and better, and many places have been saturated under the impetus of the policy. If you still want to make money in the fitness industry, it is recommended to study more according to the actual situation. Some gyms have more than a dozen coaches, but only a few members need to buy classes.