Different enterprises may have different professional Q&A platforms, but generally we can use Baidu Know, sogou Q&A, 360 Q&A, Tianya Q&A, Sina Aiwen and Zhihu.

2. Baidu experience

Enterprises have a lot of professional knowledge and skills, and experience is particularly effective. The grey box project operated by the whole network ranks first among many Baidu experiences.

Experience and skills of being Baidu: Don't insert too many advertisements, use pictures and brands, so the success rate is higher. Usually at least four pictures are inserted, one of which is our publicity, so the possibility of promotion is much greater.

3. Blog promotion

At present, the better blog platforms are generally Sina, Tianya, 360 Library, Ali Column, Douban Journal, Zhihu Column, Jane Books, Netease Blog, and an enterprise blog network (for a fee).

Blogging skills: use the long tail keywords you need to do directly in the blog name. Don't post too many articles on each blog, and don't put eggs in one basket, otherwise the blog will be blocked and everything will be done in vain. Another is that when we find that blog articles are not included, we need to submit them to Baidu for inclusion.

4. Library promotion

In fact, the only libraries that can be made now are Douding and Doc Baba. Baidu Library is not a charging authentication account, so it cannot be sent. If your company has funds, it is recommended to buy a Baidu library account to rank long tail words.

Baidu Library Passing Skills: Try to use ppt and pdf format for article types, which has a great chance of passing.

4. Self-media platform

Many companies pay less attention to this, and what they do most is the official account of WeChat. Wechat articles can be seen on sogou, but they are hardly seen on other search engines, so they are of little use to ordinary enterprises. Xu Guoxiang often uses today's headlines and Sohu from the media. Personally, I think these two are better Of course, there are many self-media columns.

Self-media publishing skills: Sohu and Baijiahao rank better, so you can focus on these two platforms.

5. Promotion in news source

There are two ways to promote news source: ① write your own articles and submit them, for example, to A5, chinaz and other professional portals; (2) spend money to publish them to the corresponding news source.

Note: Be sure to choose a media platform suitable for your business to promote, and try to choose a well-known platform.

6. Classified information and b2b

Generally, companies selling products do a lot of classification and b2b, and there is no skill in classification, just need the corresponding company license, and these materials are ready. Then, prepare several sets of templates for the published content, and expand the long tail words with the title of land name and product series, such as: what are the best whole network marketing companies in Dongguan, and so on.

Classified information is now mainly troublesome to register and publish. Relatively speaking, classified information and b2b are poorly included, which can appropriately attract spiders for some key pages.

7. Forum promotion

In the most common way, there are fewer and fewer forums where we can advertise, so it is also important to be as accurate as possible, not to quantify, to find relevant forums, and then to post relevant posts to promote pictures or brands, and not to forget a local forum.

8. Video promotion

Many companies say that they don't have videos and don't know how to promote them. In fact, video promotion is really simple. It is also possible to convert ppt into video. It is also possible to shoot with a camera, which can be the use of products, the installation of products, the explanation of professional knowledge and so on.

9. WeChat and QQ

We can promote it through WeChat group and QQ group. In fact, many companies that do services and sell products do this, but now the effect is average, but if you have a large base, you can also have good results.