In fact, beauty bloggers have high bonuses, of course, provided that you can receive promotion. The promotion income of bloggers has a great relationship with their fans. Generally speaking, the promotion fee for bloggers with millions of fans is hundreds of thousands, and the promotion fee for hundreds of thousands of fans ranges from tens of thousands to hundreds of thousands, and so on. The amount of promotion fee has a great relationship with the brand's own promotion strategy and strength. Some asking brands will also use high promotion fees to achieve results in order to raise brand awareness and increase sales.
Of course, this is only one factor, and beauty bloggers' own product promotion ability also affects their income to a great extent.
In addition to promoting other income-generating methods, beauty bloggers:
1, own Taobao shop, etc.
2. Create your own beauty brand and products and open a shop;
3. Live broadcast (giving gifts or selling goods, etc. )
4. Receive invitations for offline activities;
5, fans reward, charge, etc. ;
6. Participate in platform activities and win prizes for profit.
How do novice beauty bloggers get started?
1, pay attention to the choice of platform.
In the early stage, 1~2 video platform was selected as the "testing ground", such as Tik Tok, A Aauto Quicker, Bi Li Bi Li, Xiaohongshu and so on. According to the selected platform attributes, we conduct in-depth research, and list the content requirements and style preferences of each platform. Pay attention to at least 10 of the most recognized beauty bloggers and summarize their characteristics in skills, operation and style.
2. Identify your audience.
Discover the makeup you are good at, summarize your account positioning in one sentence, choose a good track, and start first according to the plate you are most familiar with at present. Because beauty is a broad concept, some beauty bloggers are professional makeup artists, while others are skin care experts. As a beauty blogger, you can pay attention to many different topics.
3. Only publish high-quality content.
The content should be meaningful, whether it is a grass recommendation or a beauty tutorial.
2 the shooting environment should not be too bad, at least clean and tidy; Finding the right light source is very important.
(3) To be able to edit, you must at least cut out the video yourself.
4 insist on updating, such as twice a week.
The title should summarize your work as accurately as possible. You can add more tags related to your work and reply to comments.
4. Learn to promote your own channels.
Besides content creation, you should spend most of your time promoting your channels. First of all, it can spread among your friends and acquaintances. If the budget is enough and the content quality is really high, you can use advertisements to promote it and increase the exposure.
If you have used a brand's products for a period of time, and you are their loyal consumers, you can take the initiative to contact them and suggest cooperation. In addition to communicating with brands, it is also a good way to cooperate with other beauty bloggers, and this is a win-win strategy, which is beneficial to both sides and can get opportunities to increase powder.
Actively interact with fans, seriously reply to every comment, and thank fans for their concern. In order to better communicate with fans, you need to know who they are first, and you need to analyze your audience, so as to better understand their preferences and know what can attract their attention.