Nike is a world-famous brand and a fortune 500 company with an annual turnover of tens of billions of dollars. But who can believe that such a brilliant Nike doesn't have its own production factory, so why did Nike win?

The brand strategy of middlemen is the core competitiveness of Nike. Nike focuses on what it is best at and outsources other things. It not only avoids the cycle risk of traditional manufacturing industry, but also devotes itself to product research and development and marketing communication, thus enhancing the core competitiveness.