Nowadays, scanning code ordering has become a common and mature ordering service method in the catering industry, and it is the blue ocean market that catering SaaS service providers compete for. Consumers can order food and place orders by scanning the QR code on the dining table with their mobile phones after they arrive at the store, which changes the previous mode of offline service personnel ordering food with menus or ordering food at the counter. In this way, consumers can avoid the inconvenience of queuing offline or waiting for too long to order food during the peak meal period; For catering enterprises, it is an important way to improve the operation efficiency of restaurants by scanning the code to order food, which can save the manpower responsible for ordering food and collect data such as user preferences.
In addition, in many restaurants, there are also cases of "forcing" consumers to order food on their mobile phones in disguise. Today, a reporter from beijing business today met the in-store service staff in a kitchen maliandao store in Huizhen Town. They asked the reporter to order food online on the grounds that the meal peak was busy. The reporter asked the in-store service staff for the menu twice before getting a response. After getting the menu, there is still no service staff in the store to respond to the reporter's direct offline order.