When it comes to traffic realization, we can think of the hot in-app payment, advertising realization and so on, among which advertising realization is the most familiar one. Whether it is a giant with hundreds of millions of active users like BAT or a small and medium-sized APP developer in the initial stage, traffic realization is the most critical part of its commercialization. But for a long time, advertisements have always given people the impression that they are "unbearable and annoying". So the contradiction between existing advertisements and user experience cannot be reconciled? The birth of "incentive video" advertisement shows a new way of realizing traffic.

As we all know, bonus video advertisement is a full-screen video advertisement that attracts users to actively choose to watch through in-app rewards. It changes advertising from passive to active, and skillfully improves the conversion rate without sacrificing the user experience. Therefore, incentive video advertising is more suitable for developers to put advertisements on native pages, become part of the game experience or apply their own user growth system to complete the transformation from advertising marketing to content marketing. Take a mobile game APP accessed by pangolin platform as an example. When players fail to clear customs repeatedly, they will naturally be disappointed with the level. They want to have a chance to continue playing instead of starting all over again. In order to continue playing or enjoy a higher level of application experience for free, users usually choose to complete all the event links in the whole conversion funnel.

In fact, Pangolin launched an all-round incentive video at the end of 20 18. In recent years, various data performances are industry-leading. The core reason is pangolin's excellent technical ability and video product gene, which constantly innovates in traffic, product form and deep transformation and pursues the ultimate. From the data performance of game developers accessing pangolin, after accessing the incentive video, the average time for players to participate in the game increased by 20% ~ 30%, the retention rate increased by 15% ~ 20%, and the proportion of in-game purchases also increased by 0~ 10%.

At the same time, pangolin's incentive video advertising styles are very diverse. According to the different video traffic of the horizontal version and the vertical version, it adapts a variety of video playing styles and end card styles to meet the advertising display needs of developers in different scenarios. At the same time, incentive videos can also be put together with pangolin interactive advertisements. At the same time of advertisement exposure, directly establish the first interactive link with users, deepen the advertisement impression and enhance the transformation.

Not only does it encourage video advertising, Pangolin has also been committed to providing more professional and efficient solutions for developers and advertisers. Relying on a large number of engines, this platform has exclusive advantages in advertising resources and advertising technology. For developers, Pangolin also has a professional, anytime, anywhere service system and high-quality special support to help everyone grow rapidly in the highly competitive traffic realization battlefield.