Danger level: ★★★★★★★
In the netizen survey of "What fake products do you think celebrity endorsements are the most outrageous" conducted in Phoenix.com, among the 3,260 netizens who participated in the survey, 43.8% voted for celebrity endorsements of fake drugs and medical supplies in seven options, including automobiles, medicines, food, daily necessities, houses, clothes and accessories. Secondly, 26.8% netizens can't accept false food advertisements endorsed by celebrities; And 12.2% netizens said it was unacceptable for celebrities to endorse holiday products.
Case 1: The Beijing Xinxing Hospital endorsed by Tang Guoqiang and Jie Xiaodong was exposed by the media with false advertisements, exaggerating the curative effect, and a large number of patients were deceived because of excessive "deification" of hospital medical skills.
According to reports, the hospital has been investigated and dealt with by the health department for many times, and in an inspection in 2002, it was found that "the pharmacy in this hospital used a large scale to weigh drugs like food, and even the most necessary swallows in Chinese pharmacy were not available". At the same time, Gao Yanru, deputy director of the infertility diagnosis and treatment center of the hospital, "only studied western medicine, but never studied Chinese medicine", and the high prescription "was actually prescribed by nurses".
Case 2: CCTV's "3. 15" party in 2007 revealed that the name of "Zangmi Brand Oil" slimming tea endorsed by Degang Guo was not approved by the relevant departments, and it also exaggerated the original health care functions of losing weight and regulating blood lipids.
The tea was originally a "hundred herbs slimming tea", but it was put on the coat of "Tibetan tea" when it was promoted. When the advertisement was broadcast, the trademark application of Tibetan secret camellia oleifera was still being accepted. In the advertisement, a company named "Asian Tibetan Tea Health Care Institute" claimed to be the producer of the tea. However, CCTV reporters found that this company is a private company, and the directors are actually the planners of "hiding secrets and discharging oil". According to the relevant regulations, the advertisement of "confidential oil discharge" involves false propaganda.
Case 3: In August 2009, Wang Hai, a famous counterfeiter, designed "18 kinds of nutrition specially for patients." Will "Chu Yuan" nutrient solution and spokesperson Zhang Guoli to court. Wang Hai believes that the advertising story highlights that "Chu Yuan" nutrient solution is helpful for wound healing, but it is actually just ordinary food and has no health care function.
Daily chemical products
Danger level: ★★★★★
Case1:On September 14, 2006, AQSIQ confirmed that Guangdong Entry-Exit Inspection and Quarantine Bureau had detected the banned substances chromium and neodymium from SK-II cosmetics produced by Japan's Procter & Gamble Company Mifo Company. The inspection and quarantine department found that the neodymium content of a batch of SK-II key protein muscle powder cakes was as high as 4.5mg/kg. In addition, another 8 kinds of SK-II imported products were found to be the banned substance chromium.
The next day, major shopping malls across the country successively removed these problematic products for processing. Subsequently, consumers all over the country flocked to return goods, but P&G was criticized for setting a high return threshold.
In addition, spokesmen such as Carina Lau and Sammi Cheng insisted on supporting SK-II, which caused a lot of abuse.
Case 2: Hong Kong media Next Weekly reported the day before yesterday that Wang Ba's Chinese herbal shampoo, Shouwu Heiliang shampoo and Zhuifeng Chinese herbal shampoo all contained dioxane which was listed as a carcinogen by the United States.
Although Wang Ba officials insist that the products meet the quality and safety requirements, netizens still associate this with Jackie Chan as one of the powerful evidences to endorse moldy stars.
Case 3: The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) announced on March 20, 2009 that after learning that the "Safe Cosmetics Campaign" in the United States announced that some baby care products such as Johnson & Johnson Company in the American market had detected trace amounts of dioxane and formaldehyde, AQSIQ paid close attention to it and quickly organized relevant departments and testing institutions to investigate and understand.
26 kinds of 3 1 batch baby bath products produced by Johnson & Johnson (China) Co., Ltd. were inspected by the National Cosmetics Quality Inspection Center organized by the quality inspection department, and it was found that 1 batch of one baby peach bath lotion did contain trace dioxane.
food
Danger level: ★★★★
Case 1: Deng Jie once spoke for Sanlu Hui You infant milk powder. In the advertisement, Deng Jie kept repeating: "Professional production, quality assurance, brand-name products are reassuring and affordable. Sanlu Hui You infant milk powder, I am at ease! " This milk powder brand trusted by Deng Jie was found to contain melamine in September, 2008, which triggered many cases of baby kidney calculi and attracted the attention of the whole society.
Deng Jie was even accused of going to court, and Deng Jie responded, "No apology in person, no refund."
Case 2: On June 5438+ 10, 2009, a consumer in Beijing drank several bottles of "Qi Qi Zheng" herbal tea endorsed by Chen, and was diagnosed as deficiency of the spleen and stomach. Chen and the manufacturer were brought to court, claiming that the company violated the Food Safety Law and added some pharmaceutical ingredients such as plumeria and Prunella vulgaris. Chen recommended the food to consumers in false advertisements, which harmed the legitimate rights and interests of consumers.
Education, information technology
Danger level: ★★
Case1:On February 25th, 2007, 65438+2007, Shanghai Industrial and Commercial Department investigated and dealt with the advertisement of "Noah's Ark" English learning machine. According to the industry and commerce department, the slogans endorsed by Chen Luyu, a well-known host, such as "high marks in prestigious schools" and "good content and good grades" are unscientific guarantees. In addition, the content of "a student becomes a top student after using this product" in the advertisement cannot be confirmed, which constitutes false propaganda.
Case 2: On June 5438+065438+ 10, 2007, Hunan consumers sued the Shenzhou notebook computer endorsed by Chris Lee, claiming that the Shenzhou notebook computer they bought was labeled with the Centrino logo, and the startup screen also showed the Centrino logo, but it did not pass the Centrino standard test at all. In the same month, consumers in Xi 'an also took the Shenzhou computer manufacturer to court on suspicion of false propaganda.
Case 3: In September 2009, Shijiazhuang Branch of Henan Lvye Computer School, which was endorsed by Wang, was suspected of fraud. More than 200 students who have graduated or are about to graduate did not get their diplomas and the promised 1500 yuan employment subsidy. When the students assembled at the school as promised, the school was empty. Previously, Wang went to the school to distribute laptops to freshmen and boasted about the quality of education in the school. Those students who can't get diplomas can only complain that they shouldn't trust Wang.