Business Plan of Hotpot Restaurant in 2022 1
I. Overview of Hot Pot Restaurant
1, our restaurant belongs to the catering service industry, and its name is buffet hotpot restaurant, which is a joint venture. Main products: dogs, sheep, chickens, ducks, fish and other hot pots; The food in the auxiliary camp includes: seafood, braised pork, stewed vegetables and so on.
2. The buffet hotpot restaurant is located in Huaning Road Commercial Pedestrian Street. At the beginning, it was a mid-range hot pot restaurant, which will gradually develop into a brand chain store in the future.
The owner of urban fast food restaurant is three partners, a chef and a waiter, all of whom have three years of catering experience. With our wisdom, talent and dedication to the cause, they will definitely lead the way in this industry.
Our store needs about 80,000 yuan of venture capital, of which more than 20,000 yuan has been raised and the remaining 60,000 yuan has been lent to the bank.
Second, the business objectives
1. Because it is located in the commercial street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in Huaning Road Commercial Pedestrian Street and recover the cost within 1 year.
2. Our store will open two more branches in two years, and gradually develop into a hot pot chain store with strong economic strength and a certain market share, and break through a world among many hot pot brands and become a well-known brand in the catering industry.
Third, the market analysis
1. Tourists: The target customers of self-help hot pot restaurants are ordinary consumers who go to Huaning Road Commercial Pedestrian Street for shopping and entertainment, accounting for about 50%; Hotels and guesthouses nearby; Entertainment places; Store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors:
There are four competitors near the buffet hotpot restaurant, two of which have facades and the other two have stalls. The operating life of these four stores is about 1 year. The first two restaurants are more expensive and have few customers. The other two food stalls have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four restaurants and launched "good quality and low price; Service first "and other marketing strategies, and strive to occupy a place in the fierce market competition.
Fourth, business plan.
1, the hot pot restaurant is mainly for the public, so the price of vegetables is not too high, which is low.
2. Considering the shortage of time and personnel; Our temporary business hours are mainly in the evening.
3. During the opening period, our store implements preferential activities; Send discount cards to customers who visit our store again; Our store will have a discount.
Be ready to develop new products at any time to adapt to the changes and demands of the market. For example, the goal set this year is: "build your own brand; Launched the main hot pot. "
5. Business hours: 4 pm to 2 pm.
6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.
Verb (abbreviation of verb) personnel plan
At the beginning of the opening of 1., we initially plan to recruit how many full-time employees (including chefs) and how many temporary employees (including chefs), as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.
2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).
2. In order to improve the overall quality of service personnel, all employees need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Those who fail to pass the examination will be suspended from study, and 20% of their salary will be deducted until they are qualified. Failing the exam three times, all the wages and benefits of the month will be deducted.
Intransitive verb sales plan
1. Before opening, a series of publicity work will be carried out to introduce our sales strategy of "good quality and low price, service first" to consumers, and questionnaires will be distributed to improve our products and services according to consumers' needs.
2. Introduce membership system, season card and monthly card to attract more customers.
Seven. financial plan
All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all menus of ordering and receipt must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the hotel's property is found to have been destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.
Hot pot restaurant business plan for 2022 II
Hot pot is one of the most popular diets at present. Up to now, the development of hot pot has diversified characteristics in terms of variety, grade, scale, production, deployment and flavor, which makes all kinds of enterprises engaged in making and providing hot pot consumption develop rapidly and arouses great enthusiasm and interest of enterprises and operators engaged in and about to invest in hot pot. However, how to start a hot pot restaurant is a science.
As a hot pot restaurant, its basic characteristics have something in common with other catering enterprises, namely, the integration of production, sales, service and consumption.
Investors who want to engage in the hot pot industry must do a good job in market research, so as to know what kind of hot pot people need, master the flavor, characteristics, methods, places, people and other information, open special hot pot restaurants in specific market areas, and obtain stable and reliable market share. Therefore, doing a good job in market research in the early stage is the premise of making decisions or investing in hot pot restaurants.
Because hot pot restaurants are often full, fast and high-quality service is a must. From the moment the guests enter the door, they should be seated, ordered, delivered, taught to eat, cleaned up, checked out and sent off. He should not be careless at all.
Among them, teaching how to eat is the most special place. Because the most attractive delicious food in each hot pot restaurant is different, the eating method will be different. At this time, the waiter personally taught them, which not only helped the guests, but also deepened their impression of this hot pot restaurant.
(A) factors affecting the hot pot market
1, the influence of economic development on hot pot. These factors include the increase of consumers' demand for hot pot, the structural contradiction of existing hot pot restaurants of various grades, the great promotion of social development and national policies and measures for the development of catering industry, the change of objective environment and the instability of consumption.
2. The influence of traditional factors on hot pot. Including the history, extensiveness, culture and uniqueness of hot pot.
3. The influence of surrounding environment on hot pot. Including the policy environment, such as the public security situation in the starting place and the efficiency of the functional departments. Infrastructure, such as road traffic, parking space, water and electricity supply, communication network, procurement channels, consumer groups, finance, health, labor and other supporting facilities closely related to business, as well as preferential measures, such as taxation, various fees, rent, talent introduction, etc.
(2) service object analysis:
(1) Occupational characteristics of consumers: Ordinary students, migrant workers and ordinary wage earners have different consumption habits and grades from senior white-collar workers and public servants.
(2) the age characteristics of consumers; For example, the elderly prefer light and the young prefer heavy.
(3) Gender characteristics of consumers: There are some differences between women and men in pot products, tastes and dishes.
(4) The geographical and ethnic characteristics of consumers People of different regions and nationalities have different requirements for hot pot products, so they should be distinguished.
Of course, many chafing dishes have been improved and innovated due to their interpenetration and hybridity, which are suitable for most people's tastes and have the characteristics of * * *, but the analysis of consumers is essential.
Nowadays, hot pot restaurants are more and more loved by consumers, which also brings good customers and basic conditions for hot pot restaurants to start businesses, but it also brings great competitiveness for hot pot restaurants to start businesses. Developing characteristic management and achieving service first is the main competitive direction of hot pot restaurants today.
Hot pot restaurant business plan for 2022 3
I. Introduction
As the saying goes, food is the most important thing for the people, and the development of catering industry is particularly important. With the improvement of college students' consumption level, hot pot consumption has been popularized and loved by college students. After careful investigation and discussion, our team plans to raise funds to set up a buffet hotpot city in Houying Snack Street, Ximen, anyang normal University, so as to enrich students' dietary choices and provide them with a healthy diet. I believe there will be enough room for development and huge benefits.
Second, the background description
In China, catering industry, as a traditional pillar industry in the tertiary industry, plays an indispensable role in social development and people's lives. Looking forward to the future development of the catering industry, it will continue to maintain a strong growth momentum, and the management quality and enterprise level will also be continuously improved. In the long run, social development and the improvement of consumption level are two important foundations for the development of catering industry. "Food is the most important thing for the people", the more society develops, the better people's lives, the faster the catering industry develops and the larger the industry scale. The characteristics, socialization and health of catering will become the general trend.
As far as the catering industry is concerned, hot pot has the most room for development. Hot pot meets people's demand for fresh ingredients, rich flavor, active atmosphere and reasonable price, and also meets the psychology of reducing operators' costs and not demanding chefs.
There are many hot pot restaurants in Houying Snack Street, but they are not perfect. The buffet hot pot in our restaurant not only meets the new consumption needs of students, but also provides a good dining environment for those students who like hot pot with perfect service. I believe that our hot pot restaurant will have a broad space for development.
Third, the market analysis
According to the previous survey, most students like to eat hot pot. From the environment of Ximen, outside Ximen is the most important entertainment area of the school. There are many restaurants and entertainment places outside the west gate, with a large flow of people, which is a good place to operate. Therefore, our store is planned to be located in the north street outside the west gate of the school, which is convenient for students to eat.
Our target customers are not only our students, but also local residents. The total number of students in the school is about 20 thousand, which is a huge consumer. At the same time, our store has a perfect management system and services, which shows that the market demand is huge and there are many opportunities. Let's seize the opportunity, and the hot pot restaurant will definitely be favored by the students.
Fourth, products and services
Our restaurant takes the form of buffet hot pot. We will provide a variety of dishes and drinks, based on the dishes and drinks provided by our restaurant, so that customers can choose independently. In terms of hot pot bottom materials, we will provide clear soup pot, spicy pot, Yuanyang hot pot popular with couples and so on. So it is not difficult to adjust the taste. The bottom of the pot in our shop will be mainly medicinal materials, which avoids the problem that customers are easy to get angry when eating hot pot in summer and is also beneficial to human health.
In the store, we will try our best to arrange a relaxed, refreshing and fashionable dining environment and provide services to really let young people enjoy hot pot.
Verb (abbreviation of verb) market strategy
(A) the price strategy
Our store relies on special personnel to manage and select the best materials to ensure that the raw materials are fresh, clean and hygienic. It is estimated that the average per capita is about 24 yuan. At the same time, the combination of high and low is adopted: customers are greeted with high-quality hot pot, high-level service and low price in the early stage of opening, which can quickly win customers, establish an image, open up the situation and realize normal operation.
Promotion strategy
1. Generally speaking, eating and entertainment are together, especially eating hot pot. We usually go to entertainment after dinner with friends, so we can cooperate with ktv nearby and give away vouchers after spending a certain amount in our store.
You can enjoy a 10% discount when you come to our store on your birthday.
3. Implement the membership strategy. For consumers whose marketing amount reaches a certain amount, members can give discounts on general days, and give gifts or discounts during activities.
(3) product and service strategy
1. As for the main ingredients of catering, besides the general ingredients, like other stores, a main ingredient that is not available in other hot pot restaurants will be introduced every week.
2. Provide birthday and love theme packages (limited quantity) and exquisite gifts every month, mainly to improve our popularity and reputation.
Our store specially set up private rooms and couples rooms to create a good and comfortable dining environment.
(D) advertising strategy
We will make full use of the available resources around us to promote our store to the maximum extent. We will use banners, pages and other publicity advertisements in the school to show consumers our healthy, delicious and fashionable features and the knowledge of eating healthy hot pot. In addition, we can publicize our hot pot restaurant by distributing leaflets.
Financial analysis of intransitive verbs
In terms of rent, our store will spend about 1 10,000 a month, and the decoration will cost about 30,000-40,000. Our store expects an annual profit of about 200,000, and there will be more room for profit growth in the next few years.
Hot pot restaurant business plan in 2022 4
I. Company Profile
Xinxiang City "Fresh Sheep House" instant-boiled mutton hotpot restaurant is located at No.20 Renmin Road/KLOC-0, Xinxiang City. You can take bus 3 1 in the city and get off at the city cross station. Grassland fresh mutton restaurant, the name may be unfamiliar to ordinary diners. In a mainland city like Xinxiang, such authentic Inner Mongolia instant-boiled mutton is rare.
Fresh sheep shed was established in June 2000 in Baotou, the "hot pot capital" in Inner Mongolia grassland. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality of fresh mutton with Inner Mongolia characteristics, rich flavor of China traditional food culture and profound modern marketing management, it was a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up and become a bright catering star.
Inner Mongolia Fresh Sheep House Catering Co., Ltd. is headquartered in Baotou, Inner Mongolia, and has registered the trademark of the State Administration for Industry and Commerce. The new processing technology of Sanwei hot pot mutton has won two national patents. 20__, 65438+February, was awarded the title of "Green Catering Enterprise" by China Cuisine Association. With a high sense of responsibility and professionalism, Xianxiaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management modes of joining, planning, training, distribution, management and marketing. Now more than 300 franchise stores have been developed in China, and 90 regional general agents have opened hot pot restaurants. And it is rapidly expanding to the whole country at an unstoppable speed.
The company's goal is to build the first brand in China hot pot industry. The service tenet is: customer first, and the customer satisfaction rate of 100% can be achieved in all aspects. Since the establishment of Fresh Sheep House in 20 years, the production concept has been constantly innovated, and more than 300 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the overall appearance of the enterprise with a realistic and innovative style, and promotes the chain business of fresh sheep houses to a new level.
Second, environmental analysis
To understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in the Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered a dish in his hometown-stewed mutton, so he ordered his men to kill the sheep and burn the fire. The cook knew that he had a bad temper, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water several times. When the color of the meat changed, he immediately fished it out and put it in a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls in a row, turned over and mounted his horse to meet the enemy, and the result was a great victory. When preparing for the celebration dinner, Kublai Khan specially ordered mutton slices. Chefs have a great influence when they are busy. When Jin Yong tasted Koufuju's mutton in Beijing Head Office, he was full of praise and wrote an inscription in the store. The food in the official mouth is of good quality and has won the public's reputation. In addition, there are "Old Beijing" hot pot restaurants, "Grassland Xingfa" hot pot restaurants, "Changlaishun" braised mutton, Zhuyuan hot pot city and other hot pot restaurants with certain influence and good reputation and influence in different regions of Xinxiang City.
In such fierce market competition, it is difficult to survive in such competition if the fresh sheep shed does not have certain unique advantages. The fresh sheep shed is fully aware of this and gradually develops its own unique method of making instant-boiled mutton, which also makes its own mutton in Inner Mongolia have a different pure taste under such cooking.
The fresh sheep shed has a production base of 10,000 mu of mutton. Every serving of mutton you taste is carefully selected fresh sheep shed meat, which has been slaughtered, processed and sliced. Fresh sheephouses are all made of lambs less than one year old, which are refined through many processes such as acid removal, tendon removal and detoxification. It is characterized by fresh and tender meat, which is not rotten after long-term rinsing. Regular consumption has the effects of invigorating qi and kidney, nourishing yin and strengthening yang, warming stomach and strengthening body, and is especially suitable for people recovering from illness. The first original Sanwei hot pot has been chained all over the country, occupying a certain market and winning a good reputation. The mountain delicacies soup brought by the store can be drunk without washing. Has the effects of beauty beauty, moistening lung, regulating qi, and removing toxins from body. Very suitable for office workers. Red cumin soup is bright red in color, spicy and refreshing, and has a long aftertaste. It has the effects of appetizing and invigorating the spleen, eliminating dampness and expelling wind, and eliminating fatigue. It is a business food for weekend leisure. This product is oily but not greasy, spicy but not dry, and can be eaten for a long time. People feel not only delicious food in fresh mutton shops, but also meticulous and comprehensive service, which makes people feel as comfortable as eating at home. It is such a good product and good service that is the foundation of the fresh sheephouse now and in the future.
Adhering to the principle of taking customers as God and developing services and business with customers as the center wholeheartedly are the guidelines that every business must adhere to. At the same time, neighboring competitors are introducing their own new cuisines, new foods and new ways of eating. Therefore, the fresh sheep shed must be aware of this, stick to it for a long time, and always be at the forefront of market competition.
Third, 4p analysis
In the marketing process of an enterprise, 4p has a great influence on the business plan and model work plan of a hot pot restaurant. In the concept of marketing mix, 4p refers to product, price, channel and promotion. These 4Ps (product, price, location, promotion) are the controllable factors in the marketing process and the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises. Whether it is used well or not also profoundly affects the future destiny of the enterprise.
1, product
As a hot pot restaurant, the main product of fresh sheep house is undoubtedly related to hot pot. The feature of the fresh sheep shed is instant-boiled mutton, which is the advantage of the fresh sheep shed and the signature food that the fresh sheep shed should focus on.
In addition, all the food in the fresh sheep shed should be instant-boiled mutton, which is the direction that the fresh sheep shed should adhere to now and in the future, and others should undoubtedly be based on this.
2. Price
The store area of fresh sheep shed is 230 square meters, and the guest capacity is 150 square meters. Due to the size of this store and the consumption habits of Xinxiang people, the per capita consumption of Xianyangfu is only 25 yuan per person. This price is completely acceptable to the average consumer. Therefore, compared with other large shops, the fresh sheep shed obviously has a certain price advantage. Fresh sheep houses should seize this advantage and attract more middle-and lower-class consumers without reducing the quality of food and service.
Hot pot restaurant business plan 2022 5
First, create the unique taste of soup.
Based on the most basic original soup, we strive to find all kinds of suitable raw materials to blend in, and constantly try to create a new taste soup suitable for the bottom of the pot, opening the gap with competitors.
Second, look for special ingredients.
On the premise of understanding the characteristics of all the existing soup heads, we should find and introduce special ingredients suitable for these soup heads to create differences that are not found in the same industry.
Third, plan flexible marketing strategies for off-season.
The hot pot season is in winter and summer, and the off-season is in the alternating period of March, April, June and September. As long as manufacturers can plan interesting marketing activities in the off-season and package their products into an eye-catching goal, they can not only continue their excellent operation in the peak season, but also take a big step ahead of the industry in the off-season.
Fourth, improve services.
The service process of hot pot industry is 1 to 2 times longer than that of ordinary restaurants. In contrast, perfect service is particularly important.
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